Communication

Hokuriku Kawara Branding

Extra Form
Country Japan
Year 2024
Award WINNER
Client Hokuriku Kawara Co., Ltd.
Affiliation TANABE CONSULTING Co., Ltd.
Designer Akihiro Sugiyama, Kazuhiro Taketsuna
English Hokuriku Kawara Co., Ltd. is a general exterior construction company specializing in roofing and exterior construction. With the mission of preserving the beautiful scenery of Hokuriku for future generations, we are contributing to the development of the local community. Our branding revolves around animation to express the goodness of renovation with friendly and easy-to-understand expressions. In the animation, the girl's candid impression of the wonderfulness of the house that has been renovated and reborn is appealing.
Native 株式会社北陸カワラは、屋根・外壁工事を特長とする総合外装業の会社です。北陸の美しい景観を未来に残すというミッションを掲げ、地域社会の発展に貢献しております。ブランディングのコミュニケーションの中心にアニメーションを採用し、親しみやすくわかりやすい表現でリフォームの良さを表現しております。アニメーションでは、リフォームをして生まれ変わった家の素晴らしさを、女の子の素直な感想で訴求しており、「リフォームって、すごいね。お家が新しくなったみたいだね。」という一言が印象的に残るように全体を構成しました。ブランディングはWEBやテレビCMや新聞広告など幅広いメディアで展開をし、アニメーションが使用できない媒体では、中心的な登場人物の女の子を主役としてビジュアルで訴求し、全体的なイメージがブレずに浸透するようにプランニングしております。
Positive Comments
Judging Comments The branding strategy of Hokuriku Kawara, featuring engaging animation, was highly praised for effectively conveying the beauty and value of renovation in a relatable and accessible manner, while also highlighting the company's commitment to preserving the local Hokuriku landscape for future generations.
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  1. MOUNTAIN LIVING

  2. Room With A View

  3. Enchanting Haven

  4. Durable Soundproof Timber Door

  5. That is good enough

  6. Exclusive Aesthetics

  7. Revamp HK Intangible Cultural Heritage Centre

  8. The Pola and the Lightning Dinosaur Series

  9. Playground for Preschoolers

  10. CRRC History Cultural Street Exhibition Hall

  11. DANCING RIBBON

  12. The Heart Of It All

  13. Chansol Korean Medicine Brand Identity Design

  14. A hundred flavors

  15. Hokuriku Kawara Branding

  16. Perth Apartment

  17. Metaverse NFT Project Hon

  18. Gu Bei Private Residence

  19. Timemory

  20. Subtle lighting

  21. THIDAMOON

  22. Hue Memorial park BonHyangJeon

  23. PIEZO Physical Complex Therapy Device System

  24. Red brick Courtyard House

  25. Lively Classic

  26. Tower in the Cloud

  27. Tan Charm Geometric Feature

  28. 2nd Taiwan Film Festival in Toronto

  29. Babeldream cafe brand identity renewal design

  30. Keep Feeling Art Center

  31. Assemble Leg Orthosis

  32. Asan Korea First Hot Spring City

  33. Bamboo Shadow and Breeze Bamboo Brewing

  34. SHENZHEN 8 MALL

  35. Wenxi Yihaoyuan Clubhouse

  36. Power Energy Systems Visualization Platform

  37. Future Deja Vu

  38. Dewy

  39. Uterus examiner

  40. TAPERED STOOL

  41. Manmool

  42. CRRC Tianjin Jin Pu City Exhibition Hall

  43. Ofmom Formulamate

  44. line in old town

  45. Q Switch Nd YAG

  46. Sunshine Rhythm

  47. Hsing Tian Kong Moral Education Classroom

  48. Pingtungs Civic Park Inclusive Playground

  49. Wabi sabi Elegance

  50. DEKTON AND COSENTINO PAVILION

  51. Bellagio

  52. Pandora Box

  53. IOC of Tongji Hospital

  54. MORE THAN SIMPLCITY

  55. Between line and structure

  56. Sparkling cloud

  57. Divine Afflatus

  58. ANBD Tokyo Exhibition 2023

  59. hashi

  60. RADEN

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