Communication

Columbia WAPPEN of 12 moutains in Seoul

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	SMVD Columbia Sportswear Korea
Designer	JANG HUN JONG, KIM MIN HYEK, GWON JAE MIN, KIM DAE WOONG, YOU YOUNG HO
English	Seoul is a city where nature and urban infrastructure coexist in harmony. Columbia, committed to promoting positive change, has launched a promotional campaign brand called "HIKE SOCIETY SEOUL(HSS)" The brand encourages individuals, communities, and the environment to embrace healthy living. The graphic motif is derived from the peaks or distinctive features, logo, and contour lines of the 13 mountains in Seoul. Wappens and flags in the form of BTL advertising were created. This not only encourages more people to participate in the HSS campaign but represents Columbia as an integral part of the campaign's overall identity.
Native	서울은 높은 빌딩, 수많은 차, 빠르게 변화하는 트렌드, 세계에서도 큰 대도시이지만 수 많은 산과 공원, 서울을 가로지르는 한강, 자연과 공존하는 아웃도어 도시이다. 긍정적 인 변화를 추구하는 컬럼비아도 개인, 주변 사람, 더 나아가 환경까지 건강하게 하는 프로모션 캠페인 브랜드 ‘HIKE SOCIETY SEOUL’을 제작하였다. 이를 통해, 컬럼비아의 선한 영향력을 퍼트려 브랜드 아이덴티티 강화 및 다른 브랜드와는 차별화 된 브랜드 시스템을 구축하였다. ‘HIKE SOCIETY SEOUL’캠페인을 홍보하기 위해 제작한 와펜과 깃발은 서울 13개 산의 정상석 또는 대표적인 특징, 로고, 등고선을 그래픽 모티브로 도출했다. HSS 캠페인은 응모를 통해 참여하는 사람들에게 와펜을 제공한다. 그래서 우리는 산을 좋아하는 등산객은 또는 MZ세대를 타깃으로 소장 가치가 있는 굿즈를 제작하여 참여율을 높이면서, ‘HIKE SOCIETY SEOUL’캠페인과 컬럼비아의 통합된 아이덴티티를 와펜으로 보여준다.
Positive Comments
Judging Comments	The "HIKE SOCIETY SEOUL (HSS)" campaign by Columbia, with its mountain-inspired graphics and BTL advertising, has been praised for promoting healthy living and community engagement in Seoul. The campaign's creative use of local natural symbols to encourage participation has effectively strengthened Columbia's brand identity as a promoter of environmental and community wellness.

1. in Industrial
   

   SYNOPEX CRRT Hemodialysis Medical System

2. in Space
   

   SKY CASA

3. in Space
   

   Treasure of Charms

4. in Space
   

   The Sea of Books

5. in Space
   

   SLOW BUT BETTER

6. in Communication
   

   CREATIVIA Metaverse Platform

7. in Space
   

   HILLSTATE JIJEYEOK FIRSTIUM

8. in Space
   

   An air of elegance

9. in Space
   

   Cassina Showroom

10. in Space
    

    Qian Hai Kwai Wan Fu

11. in Space
    

    CHAOZHOU Happiness Village

12. in Space
    

    Mutual Attractions

13. in Space
    

    Back to Nature

14. in Space
    

    Smile Curve

15. in Space
    

    House with skip terrace

16. in Communication
    

    PulseHeal

17. in Space
    

    LHarmonie Oceanique

18. in Communication
    

    Braille Emoji Design

19. in Space
    

    Red Moon

20. in Space
    

    KYF Office

21. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

22. in Space
    

    Light and Sense

23. in Space
    

    The community library of sunset impression

24. in Communication
    

    NEXERA

25. in Communication
    

    KISANGCHEONG Alter Weather

26. in Communication
    

    Growlin

27. in Communication
    

    SPLASH

28. in Communication
    

    Creative packaging design of red wine

29. in Industrial
    

    LOOP

30. in Communication
    

    Cuppy bird

31. in Communication
    

    Touring Torch

32. in Communication
    

    Exile

33. in Communication
    

    MPU Drama Club and Drama Night Visual Design

34. in Communication
    

    Everyday Holiday

35. in Communication
    

    SNAKE PARADOX OF NUCLEAR POWER

36. in Communication
    

    Folding Hangeul

37. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

38. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

39. in Industrial
    

    Enbio S Steam Autoclave

40. in Space
    

    Kamakura country Club Renovation

41. in Industrial
    

    JEISYS MEDICAL DLiv

42. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

43. in Communication
    

    Arttab

44. in Communication
    

    Xitst

45. in Communication
    

    Origami Letter

46. in Communication
    

    invitros

47. in Industrial
    

    Min FX

48. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

49. in Industrial
    

    Card cloud computer EC BA02

50. in Industrial
    

    Smart video device P2V

51. in Communication
    

    CMCC Smart student ID

52. in Communication
    

    Emotion Cloud

53. in Industrial
    

    kyu daypack

54. in Communication
    

    Neuraderm brand design

55. in Industrial
    

    CA002 series

56. in Communication
    

    TEAZEN Kombucha

57. in Industrial
    

    UP DOWN GRILL

58. in Space
    

    MACIO G Series Ladies Dressing Room

59. in Communication
    

    Condoms with a sex board game

60. in Space
    

    Hair room TOARU

Designed by sketchbooks.co.kr / sketchbook5 board skin