Communication

Fresheasy

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Client	Fresheasy
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Boseon Jang, Geuna Lee
English	Fresheasy sells Meal Kits which are ‘Fresh’ and ‘Easy’. When the order ingredients, a recipe developed by a chef and the correct amount of the ingredients will be delivered. Therefore, anyone can easily cook delicious home-made meal. In order to show such brand features, the graphic motives are clocks, plates, and speech bubbles. Clock means precise amount of cooking and time, dish is delicious food and speech bubble is recipe with chief’s tip.
Native	프레시지는 ‘Fresh’하고 ‘Easy’한 Meal Kit를 판매합니다. 고객이 요리재료를 주문하면 정확한 양의 재료와 함께 셰프가 개발한 레시피가 배달됩니다. 따라서 누구나 쉽고 맛있는 집밥을 요리할 수 있습니다. 이러한 브랜드 특징을 표현하기 위해 시계, 접시, 말풍선을 그래픽모티브로 삼았습니다. 시계는 정확한 조리양과 시간을, 접시는 맛있는 음식을, 말풍선은 쉐프의 팁이 담긴 레시피를 의미합니다. 세 가지 요소가 합쳐 원반안에 뾰족한 침이 있는 모양의 심볼이 개발되었습니다. 원은 접시를 의미하며, 뾰족한 침은 시계와 말풍선을 뜻합니다. 이는 누구나 정확한 가이드에 맞추어 맛있는 요리를 할 수 있다는 것을 의미합니다.
Website	www.creativedoit.com/portfolio/detail.html?idx=237&part_idx=

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