Communication

UNAJIRO VI

Extra Form

Country	Japan
Year	2023
Award	GOLD WINNER
Affiliation	CRATER
Designer	KEISUKE AKARI
English	It is an eel bowl shop in Kanazawa City, Ishikawa Prefecture, Japan. Mark expresses the eel "ウ", the delicious "う", and the illustration of the bowl, and the smile (nose and mouth) after eating. A mustache character decoration is attached to express a sizzle feeling. Since eel is eel in English, it is expressed as if it were an eel. It is a Japanese design in black and red. We designed the store's goodwill, lanterns and other decorations, chopstick bags, apron, etc. in total to build a visual identity. Since the chopstick bag is made of paper, it has a paper recycling mark, but it is combined with the eel mark to express its uniqueness.
Native	日本の石川県金沢市近江町市場にある、鰻の丼ぶり屋です。 シンボルマークはウナギの「ウ」、うまいの「う」、そしてどんぶりのイラスト、食べた後の笑顔（鼻と口）を表現しています。 鰻屋さんのおいしいシズル感を表現するため髭文字という文字の装飾をつけています。 鰻は英語でeelなので鰻に見立て表現しています。 黒と落款に使用される赤で日本らしさ、和のデザインを表現しポップながらも品のあるデザインに仕上げています。 お店ののれんや提灯などの装飾品や箸袋、前掛けなどトータルでデザインしビジュアルアイデンティティを構築しました。 箸袋は紙製なので紙のリサイクルマークをつけていますが鰻のウナギマークと合わせてユニークさを表現しています。
Website	crater.co.jp
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

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