Communication

YUEXIANG LAKE JING MARKETING CENTER

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	L SID
Designer	LANNY HOU
English	Analyze the space with the yearning for the universe as a creative theater, create the "Galaxy Art Museum" as the theme of the design concept to analyze the space, open the romantic story of going to the moon, flying to space, and integrating into the universe, and carry out the design with the theme of the future, the sense of science and technology, and the exploration of the galaxy. , To create a life experience center for a new generation of beautiful communities.
Native	整体以未来沉浸式体验感的营销中心为设计准则，以繁忙城市中生活的人群对浩瀚星际的憧憬与好奇为起源，以纪念阿波罗11号登月成功为背景，将本案作为人们向往宇宙万物为创作剧场，打造“银河艺术馆”为主题的设计理念进行分析空间，开启走向月球、飞向太空，融入宇宙的浪漫故事，整体营销中心主要分为逐星之门、星空之境、光年之旅三大板块，以未来、科技感、探索银河等主题进行展开设计，打造新一代美好社区的生活体验中心。 以向往宇宙万物作为创作剧场，打造“银河艺术馆”为主题的设计理念进行分析空间，开启走向月球、飞向太空，融入宇宙的浪漫故事，以未来、科技感、探索银河等主题进行展开设计，打造新一代美好社区的生活体验中心。 营销中心延续建筑弧形元素引入室内，使艺术贯穿整个空间的气质和力量；室内空间氛围打造前卫新潮的赛博朋克的空间状态，带你走入科技未来感与叛逆精神的潮流世界；空间分为两层，一层主要以体验星河之旅的售楼洽谈为主，二层以样板间及企业文化墙为主；此次营销中心的设计过程中，通过将主题脉络与空间的融合，建筑与室内的互通，景观装置与室内装置的连接，实现了人与空间体验、城市与社区生活的情感共鸣。
Positive Comments

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