Space

Chasing Light

Extra Form

Country	China
Year	2022
Award	GOLD WINNER
Client	Guangdong Overland Ceramics Co.
Affiliation	AD ARCHITECTURE
Designer	Xie Peihe
English	Several transitional spaces are inserted to link spatial nodes, which produce a calm atmosphere before visitors enter the spatial climax, hence generating a strong sense of shock and surprise and intensifying visitors' emotions and feelings. The design displays the brand image in an interactive manner, and creates connection between the 12 square columns and the brand. Brand display is realized based on multimedia that provides a tactile experience, stimulating visitors to interpret the brand by touching rock slabs.
Native	空间中我们置入了几个灰空间，作为空间节点的链接，让人在进入空间高潮前有一段平静，制造更加强烈的震感与惊喜。将人的情绪和感受无限放大。 释放空间的柱网，充分获得一个自由轻松的空间逻辑的同时梳理参观动线，让客人可以按照设定的路线感受全部产品，参与到每个空间节点中。 38款岩板，54个位置的运用，产品丰富，多样性的展示是现阶段陶瓷展厅最常见的问题，产品过多，空间容易出现乱像，而想要解决这个问题，我们需要通过严密的计算来体现产品的搭配，强调空间的整体感。岩板与金属玻璃等材料的结合运用，岩板在空间中的运用，橱柜柜体，家具，吧台等，从而让产品产生更大的价值表现，让产品与空间的事件进行对话。设计团队认为这对产品的运用有很好的教育意义。 接待前厅，打破原本高耸且封闭的空间，降低天花高度的同时让空间的形态有趣与富有力量感，立面的视觉延申，让空间层次更加丰富，有效的解决了空间封闭所带来的压迫感。 品牌展示以一种互交的概念呈现，空间12根方柱与品牌发生了关系。品牌展示采用多媒体触摸体验的形式，在解读品牌的同时人必须去触摸岩板。与空间的整体结合，目的在与让人在解读欧文莱品牌的过程更有趣，更加的有互动性与参与感。而这个过程也会让人更好的产生记忆点。 如何呈现未来的品牌展厅，如何破冰，这是对中国陶瓷展厅体现的一次重要思考。去样板间 、展示的统一化、产品表现的思考，不再是为了产品而产品，让产品与空间与自然与人同时与时间产生共鸣是设计团队对中国陶瓷展厅一次具有把握冒险的探究。
Website	weibo.com/u/6451703309
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