Communication

WEATHER IN NEXEN

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Affiliation	NEXEN TIRE CORP.
Designer	YoonJung Jang
English	“Weather in Nexen” is a project that reports Nexen news in the format of a weather forecast. As people increasingly prefer short and concise content over long and detailed ones, this project combines features of short-form and interactivity to captivate the audience. It encapsulates Nexen Tire’s new design philosophy, “Ultimate Sensual, Timeless Movement.” As an innovative approach to express news differently, six unique weather categories deliver various news updates. This allows people to experience a different kind of change and generate interest in Nexen Tire’s distinctive and unique design philosophy.
Native	WEATHER IN NEXEN은 넥센 타이어의 소식을 일기예보의 형식으로 보도하는 프로젝트이다. 긴 내용의 글이나 콘텐츠를 거부하고 짧고 간결한 내용을 선호하는 이른바 장문 기피 현상이 늘어나는 요즘, 숏폼과 인터렉티브의 요소를 결합시킨 프로젝트를 통해 사람들이 긴 내용에도 흥미를 느끼고 몰입할 수 있는 방향을 제시하고자 하였다. 넥센타이어는 2023년 ‘Ultimate Sensual, Timeless Movement’와 그 아래 “Dynamics”, “Essence”, “Refineness”라는 세 가지 가치체계를 가지고 있는 디자인 철학을 새롭게 확립하였다. 본 프로젝트에서는 각각 다른 소식을 전하는 6개의 날씨 카테고리를 설정하여 지금까지 넥센타이어가 뉴스를 전하던 고전적인 방식을 타파하는 새로운 표현방법을 시도하고자 하였다. 그래서 넥센타이어의 소식을 듣는 사람으로 하여금 색다른 변화를 느낄 수 있게 만들어 흥미를 이끌어내어 넥센타이어의 차별화된 디자인 철학에 관한 다양한 내용을 미디어에 담고자 하였다.
Positive Comments
Judging Comments	"Weather in Nexen," conceived by YoonJung Jang, clinched the 'Grand Prize' at the Asia Design Prize 2024 for its creative approach to blending weather forecasts with corporate news. Praised for making Nexen Tire’s philosophy engaging through short, interactive content, the jury admired its novel presentation of news as weather categories. This project stands out for transforming news dissemination into an immersive experience, aligning with contemporary preferences for quick and engaging information.

1. in Space
   

   ARCTERYX Flagship Store Sanlitun

2. in Space
   

   MOJ Coffee

3. in Space
   

   Nakazato Elementary and Junior High School

4. in Space
   

   ARTBOX

5. in Space
   

   The Scape Sansu

6. in Space
   

   POWER 8 LIGHTING SHOWROOM

7. in Space
   

   VANKE FOLK CUSTOM LIBRARY

8. in Space
   

   Ki no iE

9. in Space
   

   poppy lounge

10. in Space
    

    Time Captured Space Delighted GanghwaHanok

11. in Space
    

    Green Cascade

12. in Space
    

    GAEPO OREUM

13. in Space
    

    Blue Core 189

14. in Space
    

    SUSHI KOJI

15. in Space
    

    Zhengfang South Bay Capital Sales Center

16. in Space
    

    TAFALONG Exhibition

17. in Space
    

    GUOHUA FINANCIAL CENTER

18. in Space
    

    Looping Flower

19. in Space
    

    Ashiya S Residence

20. in Space
    

    Touch Tea

21. in Space
    

    The Land of Art

22. in Space
    

    Blazing Night

23. in Space
    

    Tokyu Ikegami Line Nagahara station

24. in Space
    

    Eclipse

25. in Space
    

    WHITE LINE

26. in Space
    

    CLOUD SHADE

27. in Space
    

    Elite Dental Clinic

28. in Space
    

    Key Of The Maze

29. in Space
    

    Working In Progress X GPU

30. in Space
    

    Mito City Shimoirino Health Promotion Center

31. in Space
    

    48 VILLANS

32. in Space
    

    Flow Of Silence

33. in Space
    

    project SY

34. in Space
    

    DAY NIGHT De Legno

35. in Space
    

    Enchanted House

36. in Space
    

    House to Live with Art

37. in Space
    

    TWINKLE MOON

38. in Space
    

    WASTE PAVILION

39. in Space
    

    Wangqing Stone Showroom

40. in Space
    

    Zhengfang Nanwan Sales Center

41. in Space
    

    Shanxia Fire Station

42. in Space
    

    H Eye Planter

43. in Space
    

    Weaving Nature x Human Garden

44. in Space
    

    Negative 45

45. in Space
    

    Inner Garden Hotpot in Chengdu Talent Hub

46. in Space
    

    WATER EV Charging Station

47. in Space
    

    Staircase

48. in Space
    

    The Dusk

49. in Space
    

    SKY CASA

50. in Space
    

    Treasure of Charms

51. in Space
    

    The Sea of Books

52. in Space
    

    SLOW BUT BETTER

53. in Space
    

    HILLSTATE JIJEYEOK FIRSTIUM

54. in Space
    

    An air of elegance

55. in Space
    

    Cassina Showroom

56. in Space
    

    Qian Hai Kwai Wan Fu

57. in Space
    

    CHAOZHOU Happiness Village

58. in Space
    

    Mutual Attractions

59. in Space
    

    Back to Nature

60. in Space
    

    Smile Curve

Designed by sketchbooks.co.kr / sketchbook5 board skin