Space

SUSHI KOJI

Extra Form

Country	Vietnam
Year	2024
Award	GOLD WINNER
Client	SUSHI KOJI
Affiliation	DESIGN & CREATIVE ASSOCIATES Co., Ltd.
Designer	Kawaguchi Atsushi
English	SUSHI KOJI features a U-shaped counter, above which is a tangerine-colored ceiling and a wavy laminated washi paper shade. These effects accentuate the contrast with the black-based interior, creating a stage-like stately atmosphere. The finishing that a wall made by layering black paint on jute and the wooden tiles for the toilet, are locally available at low prices, but the delicacy of the Japanese style was expressed by combining materials that took time and effort. The black color of the handwork materials is different from general industrial products, and expresses a rich and deep black that can only be produced with that material.
Native	鮨 幸二はベトナム人富裕層をターゲットにしたおまかせ寿司である。ホール中央にコの字型カウンターを配置し、その上部に橙色の折上げ天井と折り重なるワーロン紙のシェードを設けることで、黒を基調とした内装とのコントラストを高め、凛とした舞台のような雰囲気を作り上げた。 ジュートに塗料を何度も重ねて作った黒い壁材やトイレの木タイルなど、仕上げ材の多くは現地で安価に手に入るものである。自社施工の強みを生かし、ローカルワーカーと共に実験的に作り出した黒素材は、一般的な工業製品の黒とは異なり、その素材でしか出せない表情豊かな深みのある黒を表現している。このように手間と時間がかかる素材を組み合わせることで、クライアントの求める日本らしい繊細さを実現した。
Website	dreamcomesasia.com
Positive Comments
Judging Comments	"SUSHI KOJI" designed by Kawaguchi Atsushi, won the 'Gold Winner' at the Asia Design Prize 2024 for blending traditional Japanese aesthetics with modern design. The jury praised its unique use of color, light, and local materials to create a contrasting, atmospheric interior that highlights Japanese craftsmanship.

1. in Communication
   

   TAFALONG Visual Design

2. in Communication
   

   Welcome Bank Walking Visual Identity Design

3. in Communication
   

   Golden Brushstrokes on Azure

4. in Communication
   

   NYGDESIGN Identity Rebrand

5. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Communication
    

    Change is the Only Difference Textile Series

13. in Communication
    

    CRACK

14. in Communication
    

    KYC Brand eXperience Design

15. in Communication
    

    Sustainable Regeneration Consciousness

16. in Communication
    

    Dear Earth

17. in Communication
    

    YOYO

18. in Communication
    

    Vocal Island

19. in Communication
    

    FIZZ

20. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

21. in Communication
    

    Christmas Light Fantasia

22. in Communication
    

    SUM Air Brand Identity Design

23. in Communication
    

    WATER 2 App And Charger Display

24. in Communication
    

    Banana paper projects Ashi

25. in Communication
    

    Niigata Kameda Distillery

26. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

27. in Communication
    

    Berklee College of Music

28. in Communication
    

    Hosil

29. in Communication
    

    Infant Snap

30. in Communication
    

    INSOUND

31. in Communication
    

    Exlicon MX A drawing tool without boundaries

32. in Communication
    

    lalaif

33. in Communication
    

    NILTO

34. in Communication
    

    Ding OS Collaborative Computing OS

35. in Communication
    

    Shroom

36. in Communication
    

    Columbia New character IKKI

37. in Communication
    

    Sine AI

38. in Communication
    

    BURNOUT SYNDROME THERAPY

39. in Communication
    

    After

40. in Communication
    

    Heineken Talk Label

41. in Communication
    

    Eco Friendly Dolmen

42. in Communication
    

    Suwon Hwaseong branding project

43. in Communication
    

    BEAM Light Pollution Data Visualization

44. in Communication
    

    EDUKOCCA Brand eXperience Design

45. in Communication
    

    Artiant Hub Branding Design

46. in Communication
    

    VRIN 3D

47. in Communication
    

    361 degree kids Jump Rope Limited Packaging

48. in Communication
    

    Plu packaging design

49. in Communication
    

    BEVERCITY brand design

50. in Communication
    

    CREATIVIA Metaverse Platform

51. in Communication
    

    PulseHeal

52. in Communication
    

    Braille Emoji Design

53. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

54. in Communication
    

    NEXERA

55. in Communication
    

    KISANGCHEONG Alter Weather

56. in Communication
    

    Growlin

57. in Communication
    

    SPLASH

58. in Communication
    

    Creative packaging design of red wine

59. in Communication
    

    Cuppy bird

60. in Communication
    

    Touring Torch

Designed by sketchbooks.co.kr / sketchbook5 board skin