LEGACY BEYOND ASIA - SIMPLICITEA

SIMPLICITEA

Communication

Area

Chinese Taipei

Year

2025

Award

WINNER

Affiliation

Cool Mai Design

Designer

Patrick Cheng, Clyde Lai

English

We believe "less is more." There’s no need for excessive packaging design to meet the requirements. By using different colors to represent flavors, we make it easy for both owners and consumers to identify the products they need. For the owner, simple packaging doesn't require a large budget to produce; for the consumer, it prevents unnecessary waste when taking the product home. Kraft paper is printed in five colors to distinguish flavors, with a Pu-erh tea tree totem as the background, gold foil for the brand name, and embossed paper stickers for added texture. The overall style reflects cultural depth and tea-drinking history.

Website

www.coolmaidesign.com/simplicitea

Judging Comments

The design follows the "less is more" philosophy, using minimalistic packaging to meet requirements without excess. Different colors represent flavors, making it easy for both owners and consumers to identify products. Kraft paper, printed in five colors, distinguishes flavors, while the Pu-erh tea tree totem, gold foil branding, and embossed stickers add texture and cultural depth. This simple yet thoughtful packaging reduces waste and reflects the rich history of tea drinking.

Positive Comments