Communication

CESCO Mylab Package Design

Extra Form

Country	Korea
Year	2025
Award	GOLD WINNER
Client	CESCO
Affiliation	Sunny Island
Designer	Joon Woo Sim, Tae Joon Yang, Woong Jin Kim
English	CESCO MyLab is a product that was created and released based on the concept that anyone should be able to enjoy professional-level hygiene at home. CESCO’s product keyword is ‘development’, which contains the characteristics of CESCO’s Scientific Research Institute. The packaging was created to reflect these characteristics of the brand. The neat layout made up of only lines, Hangul Gothic, and indigo, a color that is one level darker than CESCO’s brand color, were used to provide visual reliability for the product’s performance. The appeal of the product message was enhanced through high readability and clear information delivery hierarchy.
Native	세스코는 해충관리 전문 방역 소독업체입니다. 세스코 마이랩은 누구나 집에서 스스로 전문가 수준의 위생을 누릴 수 있어야 한다는 컨셉으로, 일반인도 세스코처럼 제품을 사용할 수 있도록 만들어지고 출시된 상품입니다. 세스코의 제품 키워드는 ‘개발'로 세스코 과학연구소의 특징을 담습니다. 세스코 과학 연구소는 높은 수준의 과학연구시설을 갖추었으며, 방대한 양의 해충방제 솔루션과 바이오 약제 개발, 그리고 713종에 달하는 해충에 대한 연구를 진행합니다. 또한 세스코마이랩 패키지의 가장 중요한 점은 B2B서비스의 신뢰도를 B2C서비스에서도 동일하게 전달하는 것입니다. 이에 따라 보고서를 연상하는 레이아웃으로 디자인하고 정보를 전달하기로 했습니다. 패키지를 통해 B2C서비스에서도 세스코의 브랜드파워를 이어가기 위한 디자인을 진행했습니다. 선으로만 이루어진 정갈한 레이아웃과 한글 고딕, 그리고 세스코의 브랜드 컬러인 하늘색에서 한 층 더 짙은 색채인 인디고를 사용하여 제품 성능에 대한 시각적 신뢰를 주도록 하였습니다. 높은 가독성과 명확한 정보전달 위계를 통해 제품 메시지에 대한 소구력을 향상시켰습니다.
Website	sunnyisland.kr
Positive Comments
Judging Comments	This design was praised for its scientific and professional aesthetic, effectively conveying CESCO's research-driven identity. The clean layout, Hangul Gothic typography, and deep indigo color enhance visual reliability, reinforcing trust in the product’s hygiene and performance standards. The clear information hierarchy ensures high readability and strong brand communication.

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