Communication

DETECTIVES THE TRADE SECRET VISUAL BRANDING

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	CHANNEL A BNC Co., Ltd.
Designer	HYEJUNG OH, HYESEON HAN, YEOUL BANG, EUNHYUN CHO, YERIN KIM
English	"Detectives: The Trade Secret" is a program that follows detectives as they piece together clues to uncover the truth. Focused on the core themes of 'cases' and 'detectives,' it adopts the puzzle motif to visually represent and unravel the complexity of a case. Each puzzle piece signifies a clue, and when assembled, the completed puzzle symbolizes the resolution of the case. The light that appears during the puzzle's assembly illustrates the process of approaching the truth, while the light from the completed puzzle represents the moment of resolution. This creative approach materializes the abstract process of case-solving.
Native	"탐정들의 영업비밀"은 탐정들이 사건의 조각을 맞추며 진실을 밝혀내는 과정을 다룬 콘텐츠로, ‘사건’과 ‘탐정’이라는 브랜드 키워드를 중심으로 독창적인 시각적 정체성을 구축했습니다. 우리는 사건의 복잡성과 단서들을 시각적으로 표현하기 위해 '퍼즐'이라는 상징적인 형상을 도출하였으며, 퍼즐의 각 조각은 ‘사건의 단서’를, 조각들이 맞춰져 완성되는 퍼즐은 ‘사건의 해결’을 상징합니다. 이러한 개념을 기반으로 무빙 아이덴티티를 개발하였습니다. 퍼즐 조각이 조립될 때마다 등장하는 '빛'은 단서를 통해 진실에 가까워지는 과정을 시각적으로 표현하고, 완성된 퍼즐의 빛은 사건 해결의 순간을 상징적으로 나타냅니다. 역동적인 무빙 아이덴티티는 사건 해결의 긴장감과 성취감을 극대화하며, 시청자들에게 몰입의 경험을 제공합니다. 사건 해결이라는 추상적 과정을 시각적으로 구체화한 창의적인 시도로, 스토리텔링과 비주얼 브랜딩의 융합 사례를 제시합니다. 퍼즐과 빛이라는 상징을 활용해 프로그램의 차별성과 몰입도를 높였으며, 시청자들에게 단순한 정보 전달을 넘어선 흥미롭고 감각적인 경험을 제공합니다.
Positive Comments
Judging Comments	"Detectives: The Trade Secret" stands out for its innovative use of the puzzle motif, which visually encapsulates the investigative process. The design effectively represents the complexity of solving a case, with each puzzle piece symbolizing a clue and the completed puzzle signifying the resolution. The light that gradually emerges as the puzzle is assembled reinforces the idea of gradually uncovering the truth. This concept skillfully translates the abstract journey of solving a case into a tangible, engaging visual experience, making the process both intriguing and accessible for the audience.

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