Communication

HEALIUM

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	Smilegate Healium Center
Affiliation	Smilegate Inc.
Designer	Yongwoo Kim, Bo Gyun Kim, Youngyoon Joo, Eun Hwa Do
English	The package design featured here draws inspiration from various traditional graphic elements that symbolize Korea and the concept of healing. The graphic motif is based on one of Korea's traditional paintings, the Ilwol Obongdo. The five bells(Obongdo) symbolize the five elements, representing balance and stability in health, while the harmony of the sun and moon symbolizes vitality and recovery. This conveys the message of providing health and energy to our employees, ultimately helping them to feel energized and maintain a harmonious life balance.
Native	‘Healium’은 글로벌 엔터테인먼트 스마일게이트가 구성원의 몸과 마음의 ‘Healing’을 제공하는 것을 목표로 합니다. 힐리움은 한국의 전통 한의학을 기반으로 게임 개발자들의 휴식과 건강 관리 서비스를 지원하는 건강증진센터입니다. 힐리움의 패키지 그래픽 모티브는 한국의 전통 그림 중 하나인 일월오봉도이며, 오봉도는 오행을 상징하여 건강의 균형과 안정을 상징하고, 해와 달의 조화는 생명력과 회복을 상징합니다. 이는 구성원들에게 건강과 에너지를 제공하여 궁극적으로 활력을 느끼고 조화로운 삶의 균형을 유지할 수 있도록 돕겠다는 메시지를 전달합니다. 힐리움은 한국적인 디자인 요소를 활용하여 고급스러움을 강조하며, 사용자가 제품을 통해 신뢰와 보살핌을 느낄 수 있도록 합니다. 이러한 디자인은 사용자에게 신뢰감과 품질에 대한 확신을 심어주고 전통 한국 문화를 현대적으로 재해석함으로써 제품의 정체성과 효능을 효과적으로 전달합니다.
Positive Comments
Judging Comments	The package design is praised for its thoughtful integration of traditional Korean graphic elements that symbolize health and healing. The use of the Ilwol Obongdo motif, with its symbolic representation of the five elements and the harmony of the sun and moon, conveys a powerful message of balance and vitality. This design not only connects with cultural heritage but also communicates a sense of well-being and energy, enhancing the product's appeal as a tool for maintaining a harmonious life balance.

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