Communication

Space Olympics Brand Identity Design

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Sungshin Womens University
Designer	Jihyun Lee
English	As Earth's environmental degradation worsens, the first Space Olympics will be held in 2396 in the Trappist-1 system, offering a new paradigm that transcends competition. Celebrating inclusion beyond race, gender, and disabilities, it envisions a future where AI and robotics push human limits and foster universal harmony. The 2396 Trappist-1 Space Olympics raises awareness of environmental challenges while symbolizing unity and innovation, reflecting the limitless potential of space exploration.
Native	지구의 환경 악화가 지속되면서 마침내 올림픽을 개최할 땅조차 부족해진 미래. 이러한 시나리오 속에서, 2396년 인류는 지구를 넘어 Trappist-1 행성계에서 첫 번째 우주 올림픽을 개최합니다. 우주 올림픽은 단순히 승패를 가리는 ‘게임’을 넘어, 스스로의 한계를 극복하고 전 우주적으로 긍정적인 영향을 미치는 새로운 패러다임을 제안합니다. AI와 로봇 기술의 도입으로 한계를 뛰어넘는 미래를 상상하며 인종, 성별, 장애를 초월해 서로를 지원하고 조화롭게 어우러지는, 진정한 화합을 추구합니다. 본 프로젝트는 무한 경쟁의 시대를 지나, 상호 지원과 협력이 더 중요해질 미래를 제시합니다. 또한, 우주의 다양성과 변화, 그리고 올림픽 참가자와 관중들이 만들어내는 활기찬 에너지를 담아내며, 끝없이 확장되는 우주의 본질을 시각적으로 표현하고자 합니다. 2396 Trappist-1 Space Olympics는 지구 환경 문제에 대한 인식을 고취함과 동시에, 새로운 기술과 아이디어를 통해 전 우주적인 연결과 화합을 이루는 상징적 이벤트가 되고자 하는 목표를 지닙니다.
Website	www.behance.net/gallery/215685305/2396-Trappist-1-Space-Olympics
Positive Comments
Judging Comments	The Trappist-1 Space Olympics of 2396 is lauded for its vision of inclusion and innovation, transcending traditional boundaries such as race, gender, and disabilities. This forward-thinking event symbolizes unity and the potential of AI and robotics to push human capabilities. The Olympics also raise environmental awareness, offering a futuristic model that aligns with space exploration's promise to overcome Earth's challenges and unite humanity.

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