Communication

ATHOME Brand Identity Design

Extra Form

Country	Korea
Year	2025
Award	GOLD WINNER
Affiliation	ATHOME Corp.
Designer	Sehoon Na, Gyuseong Choi, Seowoo Shin, Jiyun Jung, Soi Jeon
English	ATHOME is a home lifestyle partner solving hidden customer problems by identifying subtle daily inconveniences and creating Home Lifestyle Solution Brands. Its design motif, Triangle Edge, inspired by solutions for hidden problems, symbolizes distinctive solutions through small but impactful differences. This motif redefines the basic logotype and serves as the foundation for ATHOME’s custom typeface. Paired with minimal typography, the typeface is applied across business cards, templates, posters, and welcome boxes, ensuring a cohesive brand identity.
Native	앳홈은 고객의 숨겨진 문제를 해결하는 홈 라이프스타일 파트너입니다. 고객의 일상 속 숨겨진 불편함을 우리만의 관점으로 세심하게 발견하고, 이를 해결함으로써 최고의 홈 라이프스타일 솔루션 브랜드를 만들어 가고 있습니다. ‘숨겨진 문제를 해결하는 솔루션’에서 영감을 얻은 디자인 모티브 ‘Triangle Edge’는 앳홈 아이덴티티 디자인의 핵심 표현입니다. 이 모티브는 사소해 보이는 작은 차이를 통해 만들어지는 앳홈만의 차별화된 솔루션을 상징합니다. ‘Triangle Edge’는 노멀한 로고타입을 새롭게 재해석했으며, 이를 기반으로 앳홈의 전용서체를 디자인 개발했습니다. 전용 서체와 미니멀한 타이포그래피를 활용하여 명함, 서식류, 포스터, 웰컴 박스 등 다양한 애플리케이션을 일관되게 디자인하며, 브랜드의 정체성을 확립했습니다.
Website	www.athomecorp.com
Positive Comments
Judging Comments	ATHOME has been widely commended for its thoughtful brand identity, seamlessly integrating functionality and aesthetics. The "Triangle Edge" motif effectively conveys the brand’s commitment to solving hidden daily inconveniences through subtle yet impactful design choices. Its custom typeface and minimalist typography create a cohesive and recognizable visual language, enhancing brand consistency across various touchpoints. This project is acclaimed for its innovative approach to home lifestyle branding and its refined, solution-driven design philosophy.

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