Industrial

Single RF needle

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	BISON MEDICAL Corp.
Affiliation	PINO Co., Ltd.
Designer	PARK BUM HO, KIM DA AE, KIM JI SUNG, MOON JI SEONG
English	I thought about what could be creative, yet combine convenience and economy. We considered economic feasibility, slimness, price competitiveness, and convenience together. Also, it is easy to change the color according to the situation, and the handle is curved to match the exterior, so it has a unified design. The unique appearance line not only led the market, but also created another trend, giving everyone comfort without feeling repulsive. In addition, the design tailored to changes in the medical device environment led to a change in the company, which led to a new identity and a solid concept that was differentiated.
Native	무엇이 독창적이면서도 편의성과 경제성을 함께 잡을 수 있는지 고민을 하였습니다. 기존 피부 미용기기에서 찾아볼 수 없는 외형 스타일을 찾았으며, 양산 시 경제성과 슬림하면서도 베이스 부분의 변화를 주어 높이까지 낮춰 경량화와 가격적인 경쟁력과 함께 사용자로 하여금 편리성을 함께 고려해보았습니다. 또한 상황에 맞게 칼라의 변경이 용이 할 수 있도록 노력하였고, 부드러운 외관 라인에 어울리게 손잡이 부분도 곡선으로 올라와 이질감이 나지 않도록 노력한 디자인입니다. 독보적인 부드러운 외형 라인은 이 시장을 주도할뿐만 아니라 또다른 트랜드를 탄생시키는 효과를 줄 수 있으며, 사용자뿐만 아니라 시술자에 있어서도 거부감이 없이 편안함을 주는 효과를 함께 주었습니다. 그리고, 의료기기 디자인의 환경변화에 맞춘 디자인으로 기업의 변화를 일으켜 새로운 아이덴티티를 구축과 함께 차별화적인 디자인 방향을 제시하여 명확한 컨셉을 가지게 되는 계기가 되었습니다.
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