Communication

fation brand renewal

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	donga pharm Co., Ltd.
Affiliation	ohSeven design Co., Ltd.
Designer	Sukyoo Bae, Boyeon Yeon, Yunje Park, Jinju Kim, Chaelin Kim
English	we developed the story and built the brand identity for the derma skincare brand, Pation, which contains the skin regeneration ingredient NoScam from Dong-A Pharmaceutical. The combination of plus and minus symbols, along with clean white and striking neon colors, expresses the value of 'subtracting irritation and adding efficacy.
Native	동아제약의 피부재생 성분 NoScam이 함유된 더마 스킨케어 브랜드로, 파티온의 이름과 모습에서 브랜드의 가치가 느껴질 수 있도록 스토리를 개발하고, 브랜드 아이덴티티를 구축했습니다. 플러스와 마이너스의 조합으로 이루어진 심볼, 그리고 깨끗한 흰색과 눈에 띄는 네온색으로 '자극은 빼고, 효능을 더한다'는 가치를 표현하였습니다. 또한 눈에 띄는 네온색은 연구실을 표현함과 동시에 판매시 시각적 집중도를 높여줍니다. 로고 뿐 아니라 효과적인 브랜드 아이덴티티의 전달과 관리를 위해 그래픽 시스템을 만들고, 그에 맞춰 패키지 디자인을 진행하였습니다.
Website	fation.co.kr
Positive Comments
Judging Comments	Highly praised for its clear and compelling brand identity, Pation effectively communicates its derma skincare philosophy through a well-structured visual language. The plus and minus symbols represent the brand's core value—"subtracting irritation and adding efficacy." The clean white base, contrasted with bold neon accents, embodies scientific precision and modern aesthetics, reinforcing its association with NoScam, the advanced skin regeneration ingredient from Dong-A Pharmaceutical. This strategic design approach successfully positions Pation as a trustworthy and results-driven skincare brand.

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