Space

EFETE Residential Building DESIGN

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	HL D&I Halla Corp.
Affiliation	HL D&I Halla & DESIGN GRU A&I Corp.
Designer	myeongseok park, seowon lim, kyunghee kang, seol ahn, takmin yoo
English	The main building design blends bold innovation and flexibility, balancing HL Group's core values of growth and frontier spirit with the legacy of its previous brands. Vertical and horizontal patterns, combined with vibrant colors, push the boundaries of conventional apartment design, creating a luxurious and desirable aesthetic. Low-rise stone finishes and color harmony adapt to various conditions, while the structured side design ensures a cohesive tone throughout the complex. The goal is to establish a visually distinct new brand identity for consumers.
Native	주동 디자인을 위해 오랫동안 유지되어온 기존 브랜드 이미지를 계승할지, 아니면 확연히 다른 디자인을 시도할지 많은 고민이 있었습니다. HL그룹이 추구하는 성장 및 프런티어 가치를 기본 디자인 컨셉으로 정하고, 과감한 도전을 신규 브랜드 주동 디자인에 반영하기로 했습니다. 색상과 패턴의 변화 등 완전한 변화를 추구하면서도, 오랜 시간 이어온 기존 브랜드의 유연함을 포인트로 디자인했습니다. 공동주택 외관 디자인의 한계를 벗어나기 위해 강렬한 색상을 사용하여 장방형의 건물을 분절하고, 수직과 수평 패턴을 개발하여 조합함으로써 누구나 살고 싶은 고급스러움을 표현하고자 노력했습니다. 주동 하부 석재와 색상의 조화를 통해 다양한 단지 조건에 대응할 수 있도록 했으며, 명확한 계층 구조를 가진 측벽 계획과 단지 시설물과의 조화를 통해 전체 단지의 톤 앤 매너를 유지했습니다. 이를 통해 소비자에게 신규 브랜드를 시각적으로 각인시키는 데 중점을 두었습니다.
Website	brand.halla.co.kr
Positive Comments
Judging Comments	This design is recognized for its bold innovation and seamless integration of brand identity. By balancing HL Group’s growth-oriented vision with its historical legacy, it creates a sophisticated and future-forward residential aesthetic. The interplay of vertical and horizontal patterns, vibrant colors, and structured design elements elevates the visual appeal while maintaining adaptability across various environments. This thoughtful approach ensures a cohesive yet distinctive architectural identity, making the development highly desirable.

1. in Space
   

   Shang Li Jing Restaurant

2. in Communication
   

   Taiwan Hi marine highway brand

3. in Communication
   

   Kuma

4. in Industrial
   

   LOKLiK iPaint

5. in Space
   

   BIZEN Hotel SUE

6. in Communication
   

   CIDA Identity Rebrand

7. in Communication
   

   A STARZ VISUAL BRANDING

8. in Industrial
   

   Easyway Metal Ice Cream

9. in Industrial
   

   Metal Spinning Lamp

10. in Communication
    

    Baekje Soju Branding

11. in Space
    

    Reflections on Abandoned Houses

12. in Space
    

    Shanghai Qushui Lanting Resort Hotel

13. in Space
    

    JINS Saijo

14. in Communication
    

    UXUI Design for AIOps Platform Backend AI

15. in Space
    

    H Gallery Garden

16. in Space
    

    GLASS MOON

17. in Communication
    

    posheca

18. in Communication
    

    HEALIUM

19. in Communication
    

    DETECTIVES THE TRADE SECRET VISUAL BRANDING

20. in Communication
    

    Zi Zui Jin Ren

21. in Communication
    

    Indie Game & Culture Festival Burning Beaver

22. in Space
    

    EFETE GATE DESIGN

23. in Space
    

    EFETE Residential Building DESIGN

24. in Space
    

    SHU

25. in Space
    

    episode YONGSAN 241 Interior Design

26. in Space
    

    DesignToken Office

27. in Communication
    

    O2H TEA Brand Identity

28. in Industrial
    

    Exlicon L Golden Ratio Tools for Geometry

29. in Space
    

    Vivacious

30. in Communication
    

    Sign Language Badges for Hearing Impaired

31. in Space
    

    The Bar Tannin

32. in Space
    

    Chosen Temple

33. in Space
    

    The Giving Tree

34. in Space
    

    Tranquil Mist

35. in Communication
    

    Absolute W. 2025 Seasons Greetings Pack

36. in Communication
    

    Welcome Phoenix Visual Identity Rebranding

37. in Industrial
    

    HEALTRON S

38. in Communication
    

    VIVI Cocktail

39. in Space
    

    Glow In

40. in Space
    

    Currents and Isles

41. in Communication
    

    KOBE STORKS japan professional basketball

42. in Industrial
    

    VETAS HOMELIFT G200

43. in Space
    

    Hygge

44. in Space
    

    T Apartment

45. in Space
    

    Play Anytime

46. in Communication
    

    Multiposture Support Pillow

47. in Communication
    

    eltern

48. in Industrial
    

    Bamboo

49. in Space
    

    IPARK Water Objet

50. in Communication
    

    Formopia Brand Design

51. in Communication
    

    HIM TEA Branding

52. in Communication
    

    Bank of Taiwan Brand Design

Designed by sketchbooks.co.kr / sketchbook5 board skin