Communication

Zi Zui Jin Ren

Extra Form

Country	China
Year	2025
Award	WINNER
Affiliation	Buju Yige Packaging R&D Room
Designer	Jie Chen
English	The name originated from the evolution of the idiom "Zhi Zui Jin Mi / Dazzling with paper and gold " in the Song Dynasty of China; the window cutting "hole" process highlights the noble product image of "Yiren in the boudou" at the visual level; the traditional "Badayun" pattern is applied to shape elegance, and the whole black and gold blend to present calm and luxury, integrated into "gourd" and "auspicious clouds", etc., to strengthen the classical and beautiful meaning; tearing open the box form to add interactive fun; maintain environmental protection awareness and apply environmentally friendly paper to reduce the use of glue.
Native	本产品（紫醉今人）甲方定位“顶级限量”级产品，（紫醉今人）设计的创作思路：-1：“紫醉今人”产品的名称起源于中国宋代成语“纸醉金迷”演变而来，主打奢华、富丽与优雅；-2：画面借以中国传统窗格形式，结合切割“镂空”工艺在视觉层次上凸显“闺中伊人”的尊贵的产品形象；-3：通体应用传统“八达韵”纹样覆盖塑造典雅，色调上采用黑色金色交融，呈现沉稳奢华，融入“葫芦”“祥云”“等元素，强化古典美好寓意，展现产品独特的韵味与神秘；-4：盒型采用撕拉的开盒形式，形成层层叠进，拆解过程中增添消费者与产品之间的互动乐趣；-5：确保与市场同类产品的差异化；同时保持环保意识，整体应用环保纸张，在非必要情况下减少胶水的使用。
Positive Comments
Judging Comments	The design of this product is highly praised for its clever integration of traditional Chinese symbolism and modern aesthetics. Drawing from the idiom "Zhi Zui Jin Mi" from the Song Dynasty, it embodies elegance and nobility, with the "hole" cutting process and "Badayun" pattern emphasizing its luxurious, refined nature. The use of black and gold symbolizes calmness and sophistication, while incorporating gourd and auspicious cloud motifs enhances its classical beauty. The interactive, environmentally-conscious packaging adds a layer of fun and sustainability, reflecting both tradition and modern values.

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