Communication

DETECTIVES THE TRADE SECRET VISUAL BRANDING

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	CHANNEL A BNC Co., Ltd.
Designer	HYEJUNG OH, HYESEON HAN, YEOUL BANG, EUNHYUN CHO, YERIN KIM
English	"Detectives: The Trade Secret" is a program that follows detectives as they piece together clues to uncover the truth. Focused on the core themes of 'cases' and 'detectives,' it adopts the puzzle motif to visually represent and unravel the complexity of a case. Each puzzle piece signifies a clue, and when assembled, the completed puzzle symbolizes the resolution of the case. The light that appears during the puzzle's assembly illustrates the process of approaching the truth, while the light from the completed puzzle represents the moment of resolution. This creative approach materializes the abstract process of case-solving.
Native	"탐정들의 영업비밀"은 탐정들이 사건의 조각을 맞추며 진실을 밝혀내는 과정을 다룬 콘텐츠로, ‘사건’과 ‘탐정’이라는 브랜드 키워드를 중심으로 독창적인 시각적 정체성을 구축했습니다. 우리는 사건의 복잡성과 단서들을 시각적으로 표현하기 위해 '퍼즐'이라는 상징적인 형상을 도출하였으며, 퍼즐의 각 조각은 ‘사건의 단서’를, 조각들이 맞춰져 완성되는 퍼즐은 ‘사건의 해결’을 상징합니다. 이러한 개념을 기반으로 무빙 아이덴티티를 개발하였습니다. 퍼즐 조각이 조립될 때마다 등장하는 '빛'은 단서를 통해 진실에 가까워지는 과정을 시각적으로 표현하고, 완성된 퍼즐의 빛은 사건 해결의 순간을 상징적으로 나타냅니다. 역동적인 무빙 아이덴티티는 사건 해결의 긴장감과 성취감을 극대화하며, 시청자들에게 몰입의 경험을 제공합니다. 사건 해결이라는 추상적 과정을 시각적으로 구체화한 창의적인 시도로, 스토리텔링과 비주얼 브랜딩의 융합 사례를 제시합니다. 퍼즐과 빛이라는 상징을 활용해 프로그램의 차별성과 몰입도를 높였으며, 시청자들에게 단순한 정보 전달을 넘어선 흥미롭고 감각적인 경험을 제공합니다.
Positive Comments
Judging Comments	"Detectives: The Trade Secret" stands out for its innovative use of the puzzle motif, which visually encapsulates the investigative process. The design effectively represents the complexity of solving a case, with each puzzle piece symbolizing a clue and the completed puzzle signifying the resolution. The light that gradually emerges as the puzzle is assembled reinforces the idea of gradually uncovering the truth. This concept skillfully translates the abstract journey of solving a case into a tangible, engaging visual experience, making the process both intriguing and accessible for the audience.

1. in Space
   

   Shang Li Jing Restaurant

2. in Communication
   

   Taiwan Hi marine highway brand

3. in Communication
   

   Kuma

4. in Industrial
   

   LOKLiK iPaint

5. in Space
   

   BIZEN Hotel SUE

6. in Communication
   

   CIDA Identity Rebrand

7. in Communication
   

   A STARZ VISUAL BRANDING

8. in Industrial
   

   Easyway Metal Ice Cream

9. in Industrial
   

   Metal Spinning Lamp

10. in Communication
    

    Baekje Soju Branding

11. in Space
    

    Reflections on Abandoned Houses

12. in Space
    

    Shanghai Qushui Lanting Resort Hotel

13. in Space
    

    JINS Saijo

14. in Communication
    

    UXUI Design for AIOps Platform Backend AI

15. in Space
    

    H Gallery Garden

16. in Space
    

    GLASS MOON

17. in Communication
    

    posheca

18. in Communication
    

    HEALIUM

19. in Communication
    

    DETECTIVES THE TRADE SECRET VISUAL BRANDING

20. in Communication
    

    Zi Zui Jin Ren

21. in Communication
    

    Indie Game & Culture Festival Burning Beaver

22. in Space
    

    EFETE GATE DESIGN

23. in Space
    

    EFETE Residential Building DESIGN

24. in Space
    

    SHU

25. in Space
    

    episode YONGSAN 241 Interior Design

26. in Space
    

    DesignToken Office

27. in Communication
    

    O2H TEA Brand Identity

28. in Industrial
    

    Exlicon L Golden Ratio Tools for Geometry

29. in Space
    

    Vivacious

30. in Communication
    

    Sign Language Badges for Hearing Impaired

31. in Space
    

    The Bar Tannin

32. in Space
    

    Chosen Temple

33. in Space
    

    The Giving Tree

34. in Space
    

    Tranquil Mist

35. in Communication
    

    Absolute W. 2025 Seasons Greetings Pack

36. in Communication
    

    Welcome Phoenix Visual Identity Rebranding

37. in Industrial
    

    HEALTRON S

38. in Communication
    

    VIVI Cocktail

39. in Space
    

    Glow In

40. in Space
    

    Currents and Isles

41. in Communication
    

    KOBE STORKS japan professional basketball

42. in Industrial
    

    VETAS HOMELIFT G200

43. in Space
    

    Hygge

44. in Space
    

    T Apartment

45. in Space
    

    Play Anytime

46. in Communication
    

    Multiposture Support Pillow

47. in Communication
    

    eltern

48. in Industrial
    

    Bamboo

49. in Space
    

    IPARK Water Objet

50. in Communication
    

    Formopia Brand Design

51. in Communication
    

    HIM TEA Branding

52. in Communication
    

    Bank of Taiwan Brand Design

Designed by sketchbooks.co.kr / sketchbook5 board skin