INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they stand for. Rather than cataloguing projects, INDEX documents the design language and attitudes shaped by local identity, industry, and cultural environments across Asia.
"CFC, StudioPros Design, and M — N Associates show how branding in Asia is evolving into an integrated discipline that connects strategy, culture, user experience, and visual communication. In Korea, CFC examines the relationship between content, form, and context to build brand experiences across identity, packaging, and physical touchpoints. In Taiwan, StudioPros Design brings brand design and user experience together, transforming research and strategic insights into accessible visual systems. In Vietnam, M — N Associates combines cultural depth with meticulous craft to develop coherent systems spanning identity, product, digital, and space. Together, these studios demonstrate that contemporary branding is not a fixed image but an evolving framework that helps people encounter, understand, and remember a brand."
Korea
Studio: CFC
URL: https://contentformcontext.com
Profile: CFC is a Seoul based brand experience design studio founded in 2013 by Charry Jeon. Its name, Content Form Context, reflects a method of examining what a brand communicates, how it takes form, and the environment in which people encounter it. Working across identity, packaging, retail, and broader brand experiences, the studio builds coherent systems for clients in culture, food, finance, fashion, beauty, entertainment, and technology. By connecting strategic interpretation with precise visual execution, CFC creates identities that remain distinctive across products, spaces, and communication channels.
Taiwan
Studio: StudioPros Design
URL: https://www.studiopros.design
Profile: StudioPros Design is a Taiwan based brand design company led by founder and creative director Yi Hsuan Li. Working from Taipei and Hsinchu, the studio brings together brand design, user experience, creativity, and technology to build comprehensive brand experiences. Its process begins with research into markets and user needs, then develops these insights into brand strategy, naming, visual identity, packaging, motion, and digital interfaces. Rather than treating branding as a primarily visual exercise, StudioPros examines how people encounter and use a brand across different touchpoints. Its experience centered methodology creates practical systems that support emotional connection, clear communication, and sustained organizational growth.
Vietnam
Studio: M — N Associates
Profile: M — N Associates is a Ho Chi Minh City based strategic branding agency founded in 2014 by Lan Mai and Duy Nguyễn. The studio works with emerging ventures and established organizations across brand strategy, identity, product, digital, and spatial design. Its process begins with research, positioning, brand architecture, and naming, then develops these insights into visual systems, custom typography, motion, packaging, interfaces, and experiences. M — N also supports brands after launch through guidelines, content, and ongoing system development. By combining cultural depth with structured strategy and careful craft, the studio creates identities designed to remain meaningful as organizations evolve.
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
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