Plan your travel with AI

Communication
Regions
Singapore
Year
2026
Award
WINNER
Affiliation
Singapore Airlines Co., Ltd.
Designer
Jowin Tam, Naweera Sidik, Yasintha Perera
https://youtu.be/jCqjA3RUiE0
English
To establish ourselves as the leading digital airline globally, Singapore Airlines aims to simplify trip planning through revolutionary technology. This is to alleviate a common pain point – tedious searching and comparing of flights. Customers can now describe their dream trip in a few words, and the tool quickly sources options for them. This fosters a more personal interaction while delivering precise results. “Love it! I can compare flights without opening different screens,” says a customer. With good user experience, we can ensure exceptional service throughout our customers' journey, from booking to welcoming them on board our flight.
Native
To establish ourselves as the leading digital airline globally, Singapore Airlines aims to simplify trip planning through revolutionary technology. This is to alleviate a common pain point – tedious searching and comparing of flights. Customers can now describe their dream trip in a few words, and the tool quickly sources options for them. This fosters a more personal interaction while delivering precise results. “Love it! I can compare flights without opening different screens,” says a customer. With good user experience, we can ensure exceptional service throughout our customers' journey, from booking to welcoming them on board our flight.
Positive Comments