LEGACY BEYOND ASIA - Plan your travel with AI

Plan your travel with AI

Communication

Regions

Singapore

Year

2026

Award

WINNER

Affiliation

Singapore Airlines Co., Ltd.

Designer

Jowin Tam, Naweera Sidik, Yasintha Perera

https://youtu.be/jCqjA3RUiE0

English

To establish ourselves as the leading digital airline globally, Singapore Airlines aims to simplify trip planning through revolutionary technology. This is to alleviate a common pain point – tedious searching and comparing of flights. Customers can now describe their dream trip in a few words, and the tool quickly sources options for them. This fosters a more personal interaction while delivering precise results. “Love it! I can compare flights without opening different screens,” says a customer. With good user experience, we can ensure exceptional service throughout our customers' journey, from booking to welcoming them on board our flight.

Website

www.singaporeair.com/flight-recommender

Positive Comments