PLUS ETF
Industrial
Regions
Korea
Year
2026
Award
WINNER
Client
Hanwha Asset Management
Affiliation
Digital Marketing Team
Designer
Youngno Youn, Heejung Choi, Taehyung Kim, Lim Suyeon
http://www.youtube.com/watch?v=xnYyS4r5EwE&t=17s
English
PLUS ETF is a financial brand committed to improving clients' lives by turning the invisible into visible through 'FUTURE INSIGHT,' a platform designed to introduce global technology investments with a forward-thinking vision. To bring its core value, ‘Invisible to Visible,’ to life, the brand introduced ‘Innovative Move,’ inspired by AI loading bars, and ‘Innovative Pattern,’ establishing a cutting-edge, technology-driven identity. A unified design system was created to ensure seamless and consistent implementation across digital platforms and campaigns, delivering a cohesive brand experience at every touchpoint.
Native
PLUS ETF는 글로벌 기술투자를 선제적으로 소개하는 'FUTURE INSIGHT'를 통해 보이지 않는 것에서 눈에 보이는 가치를 창출하여 고객의 삶을 향상시키는 금융 솔루션을 제공하는 금융 브랜드입니다. 브랜드 핵심 가치인 ‘Invisible to Visible’을 시각화하기 위해, AI 로딩 바에서 영감을 얻은 ‘Innovative Move’와 디지털 픽셀화를 연상시키는 ‘Innovative Pattern’을 도입하여 혁신적이고 기술 지향적인 브랜드 이미지를 구축했습니다. 디지털 플랫폼과 캠페인 전반에 걸쳐 일관성 있게 적용될 수 있는 종합적인 디자인 시스템을 개발하여, 모든 접점에서 사용자들에게 일관된 브랜드 경험을 제공하고자 했습니다.
Website
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info@asiadesignprize.com
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Founder: Doyoung Kim
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
