PRORIL PUMPS
Communication
Regions
Taiwan
Year
2026
Award
WINNER
Client
PRORIL PUMPS CORPORATION
Affiliation
CoFound
Designer
PRORIL Team, Peggy Chen, Xinhong Yeh, Eva Huang, Show Leejuan
https://www.youtube.com/watch?v=F9dykcKf6rk
English
PRORIL PUMPS is a B2B industrial brand based in Kaohsiung, Taiwan, specializing in submersible pump engineering for high-intensity environments. As the brand expanded internationally, communicating complex engineering value across cultures became a key challenge. This project addresses that need through a dynamic identity system that translates technical capability into clear, structured brand communication. Guided by “Better Together” and the concept of “Converging Light,” the design establishes a modular, scalable system that ensures consistency across touchpoints and redefines PRORIL as a long-term global B2B industrial partner.
Native
PRORIL PUMPS 為台灣高雄的 B2B 品牌，長年專注於沈水泵浦的材料應用與工程研發，產品廣泛應用於排水、污水與泥漿等高強度工業場域。隨著品牌拓展國際市場，其溝通方式必須在跨文化環境中清楚傳達品牌的專業價值與合作角色。本專案透過設計回應此一溝通挑戰，建立一套能將複雜工程能力轉譯為清晰、可理解訊息的品牌溝通系統。
品牌核心以「Better Together」作為主張，重新定義 PRORIL 在產業鏈中的角色—不僅是設備供應者，更是與客戶及夥伴共同解決現場問題的長期合作對象。設計策略從真實工程情境出發，將人、設備與環境視為不可分割的整體，補足工業品牌溝通中常被忽略的人本層面，使品牌在專業之外，建立更具信任感與關係深度的理解基礎。
品牌識別設計以「匯聚之光」為核心意象，象徵 PRORIL 與全球夥伴及內部團隊之間的協作與共創精神。每一道光線代表一種技術與一份信任，最終匯聚為堅實而穩定的品牌核心。透過可延展的幾何模組與結構化構成，建立具擴展性與彈性的動態識別系統，使其能靈活應用於不同媒介與場域，同時維持一致且清晰的品牌溝通效果。
影像策略聚焦真實工地與實際操作場景，取代制式化的產品展示，使品牌價值能透過使用情境被自然理解。PRORIL 的品牌精神源自其深沉而低調的技術底蘊與穩健文化，設計以簡約而有力的視覺語彙，回應國際市場的審美需求，推動品牌邁向更具信任度與感召力的溝通狀態。
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Partner & Sponsor
More
info@asiadesignprize.com
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Founder: Doyoung Kim
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
