Communication

Premium makgeolli Weorabi

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SUNGSHIN Women University
Designer	Heeseon Lee, Seowoo Choi, Wonbin Chae
English	Weorabi is a premium makgeolli brand created for foreigners unfamiliar with makgeolli. We tried to reinterpret the ordinary image of makgeolli as a luxurious and refined image. The concept of "gift left by the goblin under the moonlight," which began with the story of a Korean goblin who was closed to people, is naturally reflected in Weorabi’s logo and package design. Wine cup's gentle waves in the logo represent the soft and sturdy image of Weorabi, and the waves in the mountain ridge and flow in the package design represent the traditional atmosphere of the quiet scenery.
Native	월하비는 막걸리가 생소한 외국인을 위해 만들어진 프리미엄 막걸리 브랜드로, 기존 막걸리가 가진 서민적인 이미지를 고급스럽고 세련된 이미지로 재해석하였습니다. 평소 사람들과 친근하게 지내는 한국 도깨비 설화를 모티브로 한 ‘달빛 아래 도깨비가 놓고 간 선물’이란 컨셉을 월하비의 로고와 패키지디자인에 자연스레 녹여냈습니다. 로고 속 잔잔하게 퍼져나가는 술잔 속 파동은 월하비의 부드러우면서도 견고한 이미지를 나타내고, 패키지 속 산의 능선과 흐름은 유려한 곡선과 곧게 뻗은 직선의 굵기 변화를 통해 고즈넉한 풍경이 떠오르는 전통적인 분위기를 자아냅니다.
Positive Comments

1. in Industrial
   

   FUN TO barbecue integrated box

2. in Communication
   

   Premium makgeolli Weorabi

3. in Communication
   

   GENG TIAN

4. in Communication
   

   WARNING

5. in Industrial
   

   Aunion Objet Multi Plug

6. in Communication
   

   MYCRO BAY

7. in Communication
   

   Artisans of Korea

8. in Communication
   

   build up

9. in Communication
   

   2and4

10. in Communication
    

    ZERO Brand Identity

11. in Industrial
    

    Transper

12. in Industrial
    

    Cozy Time

13. in Industrial
    

    In Outside

14. in Communication
    

    Lan Ya Bai Yun

15. in Space
    

    IOC for Midea Headquarter

16. in Space
    

    Zhangzhou City Museum

17. in Communication
    

    Ding Ding HK Tramways Board Game

18. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

19. in Communication
    

    Soundcore A Lin Online Concert

20. in Industrial
    

    nabos Modernly reinterpreted Soban series

21. in Industrial
    

    Emergency Staircase

22. in Communication
    

    The Grand Footless Horse Festival BI

23. in Industrial
    

    Occhiali Da Sole Pin

24. in Communication
    

    365 days Taiwanese Foods Calendar

25. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

26. in Communication
    

    YUM

27. in Communication
    

    Best Authorized Dissemblers

28. in Industrial
    

    ACCOMPANY

29. in Communication
    

    Strawfree packaging series

30. in Communication
    

    POSCO Interactive 360

31. in Space
    

    Imaise house

32. in Communication
    

    ROUNZ

33. in Space
    

    White Mountain Club House

34. in Space
    

    WINE SOCIAL

35. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

36. in Space
    

    The U Club House

37. in Space
    

    LOVE EARTH SWITCH OFF

38. in Space
    

    SHOKUTEI SUSHI

39. in Space
    

    Traditional Korean style house Cafe Bidam

40. in Space
    

    LON CHUANG Elevator Exhibition Hall

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