Communication

Premium makgeolli Weorabi

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SUNGSHIN Women University
Designer	Heeseon Lee, Seowoo Choi, Wonbin Chae
English	Weorabi is a premium makgeolli brand created for foreigners unfamiliar with makgeolli. We tried to reinterpret the ordinary image of makgeolli as a luxurious and refined image. The concept of "gift left by the goblin under the moonlight," which began with the story of a Korean goblin who was closed to people, is naturally reflected in Weorabi’s logo and package design. Wine cup's gentle waves in the logo represent the soft and sturdy image of Weorabi, and the waves in the mountain ridge and flow in the package design represent the traditional atmosphere of the quiet scenery.
Native	월하비는 막걸리가 생소한 외국인을 위해 만들어진 프리미엄 막걸리 브랜드로, 기존 막걸리가 가진 서민적인 이미지를 고급스럽고 세련된 이미지로 재해석하였습니다. 평소 사람들과 친근하게 지내는 한국 도깨비 설화를 모티브로 한 ‘달빛 아래 도깨비가 놓고 간 선물’이란 컨셉을 월하비의 로고와 패키지디자인에 자연스레 녹여냈습니다. 로고 속 잔잔하게 퍼져나가는 술잔 속 파동은 월하비의 부드러우면서도 견고한 이미지를 나타내고, 패키지 속 산의 능선과 흐름은 유려한 곡선과 곧게 뻗은 직선의 굵기 변화를 통해 고즈넉한 풍경이 떠오르는 전통적인 분위기를 자아냅니다.
Positive Comments

1. in Communication
   

   distancE Cafe Brand Identity Design

2. in Space
   

   Changwon Public Library Rebranding

3. in Industrial
   

   Antige Micro needles Therapy System

4. in Industrial
   

   Loven Collection

5. in Industrial
   

   UNION MEDICAL UNIPICO

6. in Industrial
   

   ACE MEDICAL Medical Humidifier AHC Series

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   Tmall Autocare Tuning Center

8. in Communication
   

   heen Pinkme Blueme

9. in Communication
   

   IROIRO Eco Friendly Natural Life SOAP BAR

10. in Industrial
    

    Single RF needle

11. in Communication
    

    Absolut Lab

12. in Industrial
    

    TRIFIT

13. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

14. in Industrial
    

    Smart Posture Measurement BAREUM series

15. in Communication
    

    Theiere

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    Brand Design for LUHA SHOP

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    ENT Medical Chair System

18. in Communication
    

    COCON

19. in Space
    

    KClighting Global Flagship Showroom

20. in Communication
    

    KHASTO Brand Identity

21. in Communication
    

    Scott fabric deodorizers packaging

22. in Communication
    

    Smart Home Network Wall Pad HNF I8240

23. in Communication
    

    WATER APP

24. in Communication
    

    Intelligent Wind Turbine Prediction System

25. in Communication
    

    Smart Irrigation Agriculture Platform

26. in Communication
    

    Packing for CHJ Jewellery products

27. in Industrial
    

    STEADFAST Coffee Brewer

28. in Communication
    

    ANANTI Journey

29. in Industrial
    

    yokun Olfactory Training System

30. in Industrial
    

    PANCOM Hope thermometer campaign branding

31. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

32. in Communication
    

    THE Craving

33. in Industrial
    

    Listener

34. in Industrial
    

    sos balloon

35. in Industrial
    

    FUN TO barbecue integrated box

36. in Communication
    

    Premium makgeolli Weorabi

37. in Communication
    

    GENG TIAN

38. in Communication
    

    WARNING

39. in Industrial
    

    Aunion Objet Multi Plug

40. in Communication
    

    MYCRO BAY

41. in Communication
    

    Artisans of Korea

42. in Communication
    

    build up

43. in Communication
    

    2and4

44. in Communication
    

    ZERO Brand Identity

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Communication
    

    Lan Ya Bai Yun

49. in Space
    

    IOC for Midea Headquarter

50. in Space
    

    Zhangzhou City Museum

51. in Communication
    

    Ding Ding HK Tramways Board Game

52. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

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