Communication

GENG TIAN

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Affiliation	Wei Yu Huang
Designer	Wei Yu Huang
English	"Geng Tian" has founded weaving workshop with a mission to preserve traditional hand weave artistry through teaching weave looms in Taiwan. This logo design and Hanzi design are inspired from the construct of weft and warp yarns. In order to share the warmth of "Geng Tian" handmade products and weaving classes, we’ve also attempted to integrate printed designs with sewing to leave a strong impression through the interaction of visual and touch. With distinctive branding design, people will remember the "Geng Tian" brand deeply. Hope more people participate the project. It can regain curiosity for this handicraft by create their own fabrics.
Native	「耕恬」是一間於2016年創立的手織編織教室，本品牌計畫的宗旨包含了透過對傳統織帶機(器)的改良設計與教學推廣，以利保留台灣傳統編織的工藝。「耕恬」形象識別設計的設計概念，出自於編織品的編織時結構用的經度與緯度之組構概念，並且表現在識別設計的造形上。為了傳遞「耕恬」品牌中手織商品與教育課程的人文溫度，我們嘗試將平面印刷結合車線的方式結合兩個異材質，希望藉由視覺與觸覺的互動，使人驚奇並留下深刻印象。藉由鮮明有創意的品牌識別設計手法，讓人深刻記得「耕恬」品牌，以利真正幫助這個快沒落的傳統手工藝。有了更多人的參與，人們能夠重新找回對這項手工藝的好奇與喜愛，創作自己喜歡的織品，並延續這個手工藝的技藝。
Positive Comments

1. in Industrial
   

   FUN TO barbecue integrated box

2. in Communication
   

   Premium makgeolli Weorabi

3. in Communication
   

   GENG TIAN

4. in Communication
   

   WARNING

5. in Industrial
   

   Aunion Objet Multi Plug

6. in Communication
   

   MYCRO BAY

7. in Communication
   

   Artisans of Korea

8. in Communication
   

   build up

9. in Communication
   

   2and4

10. in Communication
    

    ZERO Brand Identity

11. in Industrial
    

    Transper

12. in Industrial
    

    Cozy Time

13. in Industrial
    

    In Outside

14. in Communication
    

    Lan Ya Bai Yun

15. in Space
    

    IOC for Midea Headquarter

16. in Space
    

    Zhangzhou City Museum

17. in Communication
    

    Ding Ding HK Tramways Board Game

18. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

19. in Communication
    

    Soundcore A Lin Online Concert

20. in Industrial
    

    nabos Modernly reinterpreted Soban series

21. in Industrial
    

    Emergency Staircase

22. in Communication
    

    The Grand Footless Horse Festival BI

23. in Industrial
    

    Occhiali Da Sole Pin

24. in Communication
    

    365 days Taiwanese Foods Calendar

25. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

26. in Communication
    

    YUM

27. in Communication
    

    Best Authorized Dissemblers

28. in Industrial
    

    ACCOMPANY

29. in Communication
    

    Strawfree packaging series

30. in Communication
    

    POSCO Interactive 360

31. in Space
    

    Imaise house

32. in Communication
    

    ROUNZ

33. in Space
    

    White Mountain Club House

34. in Space
    

    WINE SOCIAL

35. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

36. in Space
    

    The U Club House

37. in Space
    

    LOVE EARTH SWITCH OFF

38. in Space
    

    SHOKUTEI SUSHI

39. in Space
    

    Traditional Korean style house Cafe Bidam

40. in Space
    

    LON CHUANG Elevator Exhibition Hall

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