Industrial

PANCOM Hope thermometer campaign branding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SMVD PANCOMCOMMUNICATION
Designer	Hun Jong Jang, Jong Hwan Woo, Jeong Eun Noh, Seung Min Lee, joseph Kim
English	Environmental pollution and global warming are getting serious due to the massive usage of disposable products.The use of disposable products in our daily life is common and taken for granted. It is necessary to refrain from using disposable products and to convey awareness about environmental pollution and climate change to the public. Straws and wood chopsticks, which are typically used among disposable items, were grafted with a thermometer.It visually conveys the message that the global temperature rises when consumers use disposable products.
Native	막대한 일회용품 사용으로 환경오염과 지구온난화가 심각해지는 상황. 일상 생활 속 일회용품 사용은 우리에게 일반적이고 당연시 되고있다. 대중들에게 일회용품 사용을 자제하고 환경오염과 기후변화에 대해 경각심을 전달할 필요가 있다.일회용품 중 대표적으로 사용되는 빨대와 나무젓가락을 온도계와 접목하였다. 소비자가 일회용품 사용 시 지구의 기온이 상승한다는 메시지를 시각적으로 전달한다. 이는 배달음식점,카페 혹은 편의점 등에 적용 되어 다방면으로 기후변화에 대한 경각심을 전달할 수 있다. WWF(세계자연기금)이 진행하는 환경 캠페인을 브랜드화 하여 시민들에게 환경에 대한 메시지를 친숙하게 알려나간다.
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