Extra Form
Country Chinese Taipei
Year 2023
Award WINNER
Client WAN CHUAN HSING
Affiliation IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer HUNG JUI CHUN AND LIN CHUN CHANG
English In order to inherit the intelligence of the ancestor and keep both the best taste and the best scent, they insist all products are all hand made under ancient techniques. WAN CHUAN HSING takes advantage of redesigning the packaging to enhance the interactions with customer, which also contributes to reminiscing their great memories of this brand. And this design combine with the function piggy bank and delicate book-shaped on packages.Additionally, those are able to bring out not only more resonations and interactions between customers and butcher shop.
Native 來自世界三大宗教活動之一的大甲媽祖遶境故鄉,歷經四代家庭傳承的萬全馨,承襲祖傳技術與精神,更堅持採用當日新鮮溫體豬肉並手作肉脯,為的是讓消費者品嚐到肉脯最佳口感與香氣。但曾受歡迎的肉脯老店,至今卻與新世代產生隔閡,逐漸沒落。為延續萬全馨的企業價值,我們透過包裝讓消費者再度開啟萬全馨的故事。 首先為滿足東方送厚禮之文化習俗,以豬(珠)寶盒概念打造年節禮盒。透過禮盒上的燙金質感處理與喜氣配色,讓禮盒顯著落落大方,並誠心遞送萬全馨用心製作的珍貴肉脯。除了視覺與味蕾饗宴外,在禮盒中結合存錢撲滿元素,象徵企業飲水思源、腳踏實地的精神,亦營造兒時存錢至小豬撲滿的美好回憶,更讓消費者天天存錢以延續包裝利用價值。 同時,也為符合現代消費者少量購買的消費習慣與需求,設計一款以書型結構為主的文創小禮,便於觀光客隨手攜帶之伴手禮。包裝內外以橘紅色與藍色之對比配色,打造出現代復古風格。再配上手感的插畫風格,留存萬全馨用料實在、手作精神,更使包裝更有內涵與溫度。當消費者開啟包裝時,正是開啟萬全馨一甲子的豐富故事,更讓萬全馨肉脯的故事代代相傳!
Positive Comments
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  1. SHIFTDOOR RESIDENCE Brand Identity

  2. TL BRAND DAY in NC PARK

  3. NCSOFT Leaders Kit

  4. Welcome FG Seasons Greetings Pack

  5. Ribbon House

  6. Mancave

  7. Ecological friendly multifunctional felt bag

  8. Matsu HandPulled Noodle Brand Design

  9. TOLOKAH Brand Design

  10. Tuntex Branding

  11. Chengdu MINI Showroom Complex

  12. Bamboo House

  13. Birch Forest

  14. Stream Office

  15. Smart Home Network Wall Pad HDHN4000

  16. Sunforest

  17. XIJIAJIA An AI Digital Human

  18. Breeze White

  19. AIOT Smart Park Integrated System

  20. 4paradigm Sage HyperCycle CESS

  21. HeatConductive Smart Textiles CrossOver Scarf

  22. My Boundary

  23. 60 year memories of WAN CHUAN HSING

  24. Smart Home Solution System HDHN 4000SET

  25. Daotianyi Moutain Hotel

  26. House in Niigata

  27. DNAKE Sapphire Series

  28. DNAKE Smart Central Control Screen Knob

  29. Maguro

  30. RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

  31. BTS

  32. EYEV

  33. Ridiculous Car Crashing New Media Art

  34. THE WEE THINGS

  35. Hand in hand family fruit

  36. HWARANG

  37. COS Conveyer

  38. A fast applied airbag fixing bandage

  39. TenKi Spliced magnetic suction toys

  40. MODULE collection DEESAWAT x SCG x JJD KMUTT

  41. Double Sided Chair

  42. Modular Screening Clinic for COVID19

  43. NBCQ Sound beach camping lamp

  44. The Sound of Length

  45. Degradable flowerpots without transplantation

  46. RunnaB

  47. STRIX

  48. Read The City Symposium

  49. Wingk app for the visually impaired

  50. Highland

  51. Smart bedside lamp

  52. distancE Cafe Brand Identity Design

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