LEGACY BEYOND ASIA - Shanhaijing Baijiu

Shanhaijing Baijiu

Communication

Area

China

Year

2025

Award

GOLD WINNER

Affiliation

Anhui University of Arts

Designer

WuYan

English

Combining the mysterious charm and modern aesthetics of the ancient "Shanhaijing", a unique Baijiu brand with rich cultural connotation is designed with the main design elements of the four sacred animals like snakes, white lakes, black turtles and riding yellow. Delicately depict the images of the four great mythical beasts in ancient times. Each divine beast has its unique characteristics and symbolism, showcasing a mysterious and profound cultural charm.

Native

结合古代《山海经》的神秘魅力与现代审美，以四大神兽象蛇、白泽、玄龟、乘黄为主要设计元素，设计出一款独特且富有文化内涵的白酒品牌。细腻地描绘出上古深化中四大神兽的形象。每个神兽都有其独特的特征和寓意，展现出神秘而深邃的文化魅力。结合古代《山海经》的神秘魅力与现代审美，以四大神兽象蛇、白泽、玄龟、乘黄为主要设计元素，设计出一款独特且富有文化内涵的白酒品牌。细腻地描绘出上古深化中四大神兽的形象。每个神兽都有其独特的特征和寓意，展现出神秘而深邃的文化魅力。结合古代《山海经》的神秘魅力与现代审美，以四大神兽象蛇、白泽、玄龟、乘黄为主要设计元素，设计出一款独特且富有文化内涵的白酒品牌。细腻地描绘出上古深化中四大神兽的形象。每个神兽都有其独特的特征和寓意，展现出神秘而深邃的文化魅力。

Judging Comments

This design was commended for its fusion of ancient mythology and modern aesthetics, creating a Baijiu brand rich in cultural depth. The intricate depictions of the four sacred beasts—each with distinct symbolism—enhance the brand’s mystique, offering a visually captivating and immersive experience that honors traditional Chinese heritage.

Positive Comments