CEO Doyoung Kim Founder of Asia Design Prize       A brand is ultimately defined by what it believes in. Products change, trends pass, and technology becomes standardized. But a brand’s attitude toward what it believes in does not easily change. When that attitude is repeated and accumulated over time, philosophy becomes an intangible asset. It may be invisible, but it is the force that ...

CVO Chad Song Founder of  Crack the Nuts       There is a saying, “From one, you can know two.” These days, I find myself rephrasing it like this: when you look at a branding agency’s website, you can see how that company truly handles brands. For a firm whose profession is designing brands, the way it presents itself is never a trivial matter. Rather, it is the very space where the...

Sunghoon Kim Trademark/Design Team Partner at HANA IP LAW FIRM       Beyond the Beauty   For a long time, the absolute constitution of design was defined by “perfect proportion” and “flawless finish.” Sculptures carved to the golden ratio, or Apple’s minimalism that allows no more than a 0.1 mm margin of error, were considered the embodiment of good design. Today, however, Ge...

  Johnason Lo Founder & Creative Director of JL DESIGN       “Johnason Lo, founder of JL DESIGN, is a visionary who redefined motion graphics in Taiwan. Established in 2006 on the belief that 'Ideas are born out of questions,' the studio has evolved into an international agency balancing strategic strategy with storytelling. From global collaborations with HBO and Disney to shapin...

  Johnason Lo Founder & Creative Director of JL DESIGN       “Johnason Lo, founder of JL DESIGN, is a visionary who redefined motion graphics in Taiwan. Established in 2006 on the belief that 'Ideas are born out of questions,' the studio has evolved into an international agency balancing strategic strategy with storytelling. From global collaborations with HBO and Disney to shapin...

  Siavash Sufinejad Multidisciplinary Artist, Architect & Designer       “With a background in architecture, Siavash Sufinejad works across sculpture, mirrored installations, textiles, animation, and NFTs, reinterpreting ancient civilizations, myths, and symbolic archetypes through a contemporary digital lens. In his practice, the pixel operates as a conceptual language addressing ...

  Direrector Sil Jin Founder of CUZ        “Media art has entered an era in which it no longer remains something to be merely viewed, but functions as an environment capable of shaping human emotion and states of perception. The question of whether a screen can move beyond being a window for information and become a space for presence, breathing, and recovery is one that media and des...

  Branding director Shun Kawakami Founder of artless Inc.       “Many design firms excel in individual domains such as architecture, spatial design, branding, or graphic design. Yet as projects expand across disciplines, the core message often blurs, and the level of finish can vary from one touchpoint to another, making the work harder to read as a single language. Maintaining the sam...

CEO Doyoung Kim Founder of Asia Design Prize       A brand is ultimately defined by what it believes in. Products change, trends pass, and technology becomes standardized. But a brand’s attitude toward what it believes in does not easily change. When that attitude is repeated and accumulated over time, philosophy becomes an intangible asset. It may be invisible, but it is the force that ...

CVO Chad Song Founder of  Crack the Nuts       There is a saying, “From one, you can know two.” These days, I find myself rephrasing it like this: when you look at a branding agency’s website, you can see how that company truly handles brands. For a firm whose profession is designing brands, the way it presents itself is never a trivial matter. Rather, it is the very space where the...

Sunghoon Kim Trademark/Design Team Partner at HANA IP LAW FIRM       Beyond the Beauty   For a long time, the absolute constitution of design was defined by “perfect proportion” and “flawless finish.” Sculptures carved to the golden ratio, or Apple’s minimalism that allows no more than a 0.1 mm margin of error, were considered the embodiment of good design. Today, however, Ge...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...