Communication

Friends Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Seongeun Jo
English	'프렌즈'는 2030 청춘들의 리얼한 일상과, 친구를 만나는 새로운 방법을 제시하는 채널A 관찰 예능 프로그램으로 2021년 2월 방송될 예정입니다. 풋풋한 청춘들의 삶과 우정을 발랄하고 유쾌한 비주얼 룩으로 구현하고자 원색의 컬러, 웃는 입모양을 연상시키는 반원의 형상을 로고에 사용하였습니다. 세 개의 원이 나란히 붙어있는 듯한 형태의 비주얼 모티프는 프로그램에서 주요하게 사용되는 뽑기 기계의 캡슐을 형상화하였습니다. 로고에 사용된 블랙 컬러는 타이포의 원색 컬러를 강조하고 차별화된 비주얼 룩을 확립하고자 하였습니다. 이러한 비주얼 모티프는 다양한 컬러의 면과 선의 형태로 여러 애플리케이션에 활용되어 사용자가 콘텐츠의 비주얼 아이덴티티를 명확히 인지하도록 합니다.
Native	'Friends' is scheduled to be broadcast in February 2021 as a Channel A observation entertainment show that presents a new way of meeting friends and the real-life of 2030 youth. To realize the life and friendship of youth with a characterful visual look, we applied the primary and black colors of typography and used the shape of a semicircle reminiscent of a smiling mouth in the logo. The shape of the logo, which looks like three circles are attached side by side, embodies the capsule of a random picker used in the show. This visual motif is utilized in several applications in the form of sides and lines of various colors.
Positive Comments

1. in Space
   

   BT Space

2. in Communication
   

   Customized Meeting Assistant

3. in Communication
   

   Enterprise Knowledge Management System Design

4. in Space
   

   Every Thai

5. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

6. in Space
   

   Ruler of the Castle

7. in Industrial
   

   SANHOJIP

8. in Space
   

   atl atl

9. in Space
   

   FFB Bar

10. in Space
    

    Sho

11. in Space
    

    The Beginning of Culture

12. in Space
    

    Turn and Look

13. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

14. in Space
    

    ARC X ART

15. in Space
    

    COUCOU Rebranding

16. in Space
    

    The Lavishness

17. in Space
    

    Realm of Eastern Literati

18. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

19. in Space
    

    Aureole Sky Castle

20. in Communication
    

    Friends Visual Branding

21. in Communication
    

    Pure Series Packaging

22. in Space
    

    Yango Jiaxing Sales Center

23. in Space
    

    Transformation of Dongmen Wharf Chengdu

24. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

25. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

26. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

27. in Communication
    

    Jasmin Coffee Brand Identity

28. in Communication
    

    東北 6 県レトルトカレー

29. in Space
    

    Erran

30. in Space
    

    Original Chicken

31. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

32. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

33. in Space
    

    The Traders Club

34. in Space
    

    GENTLE AS A MIRROR TIME CREATION

35. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

36. in Communication
    

    Tea packaging of DaRu series

37. in Space
    

    Climate adapted City Color Design Method

38. in Communication
    

    Museum Of Form

39. in Space
    

    Hang Seng New Generation banking

40. in Space
    

    Return of spirit

41. in Industrial
    

    KLAR Air Purifier

42. in Communication
    

    PUPPICK

43. in Communication
    

    Challenge

44. in Industrial
    

    Between Heart

45. in Industrial
    

    SHR.D

46. in Industrial
    

    Wet wipes type fire emergency mask

47. in Space
    

    The First Drizzle Of Spring

48. in Space
    

    Wave

49. in Space
    

    RP Luxury Watches Galleria

50. in Industrial
    

    Aero Breath fit

51. in Industrial
    

    F 101

52. in Space
    

    Suzhou ONE LAKE Life Experience Center

53. in Space
    

    Modern Heritage

54. in Space
    

    Streamlined Arc

55. in Space
    

    Liquor Store WHISKEY AND JOY

56. in Space
    

    SFC OLED Laboratory Dream Factory

57. in Space
    

    SFC BIO Laboratory Space Branding and Design

58. in Industrial
    

    Homchang Goose Down Partitioned Pillow

59. in Space
    

    NEXT Sales Center

60. in Space
    

    A Retreatful Ryokan Home

Designed by sketchbooks.co.kr / sketchbook5 board skin