Communication

Brand advertisement for OGISHI TADASHI SHOTEN

Extra Form
Country	Japan
Year	2025
Award	WINNER
Client	OGISHI TADASHI SHOTEN Co., Ltd.
Affiliation	M.graphics Co., Ltd.
Designer	FUMIHIRO MORIAI & RICO HONDA
English	One of the sources of the word chopsticks is the beak of a bird.As the etymology suggests, chopsticks are cutlery that can be used to handle food with precision, as if they were an extension of the human body.The gimmick, which is easy to handle when using chopsticks and looks like a crane's beak, was expressed in Kabuki style makeup. In addition, typography with chopsticks stuck in it includes words such as "pinch" "mix" " scoop" These are hiragana characters that represent the nine functions of chopsticks.
Native	箸の語源の一つは、鳥の嘴です。語源のとおりに、箸は、まるで身体機能の延長のように精緻に食物を扱うことが出来る世界でも珍しい機能的なカトラリーです。また、鶴は日本を象徴する生き物です。箸を器用に扱う手が、そんな鶴の嘴に見えるように日本の伝統的な歌舞伎メイクの手法を用いて表現しました。また、箸がつまんでいる文字は、「つまむ」「混ぜる」「掬う」「挟む」など、箸の9つの機能を表すひらがなです。伝統的な歌舞伎メイクを用いたアーティスティックな写真と、先進的で、挑戦的なタイポグラフィとのコラボレーションにより、株式会社大岸正商店の、伝統を守りつつ、常にイノベーションしていくブランドの姿勢を表現しました。
Website	mgraphics.jp
Positive Comments
Judging Comments	This chopstick design has been highly acclaimed for its fusion of cultural heritage and functional precision. Inspired by the beak of a bird, it reflects the delicate control and dexterity chopsticks offer, making them an extension of the human body. The Kabuki-inspired aesthetics add a theatrical touch, visually capturing the elegance of movement. Additionally, the typography incorporating chopstick actions—such as "pinch," "mix," and "scoop"—brilliantly conveys their versatility. This innovative approach celebrates tradition while enhancing usability, making it a standout design in both form and function.