Communication

Sculpture City Seoul Policy Branding

Extra Form

Country	Korea
Year	2025
Award	GOLD WINNER
Client	Seoul Metropolitan City
Affiliation	OSAFE
Designer	Eun Taek Song, Tae Joon Yang, Ji Yae Lim, Ga Hyeon Im, Woong Jin Kim
English	Sculpture City Seoul is a new cultural policy brand. It is a policy brand that lowers the threshold for expanding the hobby of art by installing sculptures throughout downtown Seoul for a year, so that anyone of any age can easily access it and enjoy culture. The concept of the Sculpture City Seoul brand is ‘A piece of shining everyday life.’ The word ‘piece’ literally means a piece of art sculpture, and also refers to a small part of something such as our everyday life. Sculptures that can be easily found in your everyday life contain the message that everyday life will shine.
Native	조각도시서울은 서울특별시 박물관과에서 새롭게 만든 문화 정책 브랜드로서울시민들이 일상 속에서 조각 예술품을 향유할 수 있도록 하는 미술 전시 활성화 프로젝트입니다. 브랜드심볼은 서울조각의 상징의 첫도약을 크게 공표하면서도 서울도시 곳곳에 펼쳐지는 팝업형태의 조각전시들을 상징하고 있습니다. 조각도시서울 브랜드의 컨셉은 ‘빛나는 일상 한 조각' 입니다. ‘조각'이라는 단어는 말 그대로 미술 조각의 조각을 뜻하기도 하고, 작은 부분을 지칭하는 ‘조각'을 뜻합니다. 당신의 일상 속에서 쉽게 찾아볼 수 있는 조각은 일상을 빛나게 한다는 메시지를 담습니다. 브랜드 로고는 조각들이 모여 빛나고 있는 스파클을 만들어내고 있으며, 이 스파클은 국문 영문 레터링과 브랜드 그래픽 자산의 모티프 사용되었습니다.
Website	osafe.kr
Positive Comments
Judging Comments	This project was recognized for making art more accessible to the public. By integrating sculptures into daily urban life, it lowers the barrier to cultural engagement for all ages. The brand concept, ‘A piece of shining everyday life,’ cleverly connects art with everyday moments, enhancing the city's cultural landscape.

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