Communication

Global JONGGA Kimchi Design

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Daesang Corporation Co., Ltd.
Designer	Min Jinhee, Cha Jungmin
English	JONGGA is a global kimchi brand exporting fermented Korean food to over 60 countries. Its packaging blends traditional Korean flavors with modern design, using a BI inspired by the traditional Korean roof tile motif and a palette of red, green, and gold to reinforce identity. The color system distinguishes product types. Packaging formats like pouches, PET containers, and mini cups ensure consistency globally while adapting to local needs and languages. Recyclable glass jars in Europe reduce environmental impact and maintain food quality, blending tradition with innovation to share the value of Korean kimchi worldwide.
Native	종가는 건강하고 맛있는 발효식품인 한국의 김치를 위생적으로 생산하여 60개국 이상에 수출하는 글로벌 김치 브랜드입니다. 종가 김치의 패키지는 전통적인 한국의 맛을 현대적으로 재해석했으며, 브랜드 BI는 한국 전통 기와 모티프로 간결하게 디자인되었습니다. 또한, 패키지의 상징적인 색상 팔레트를 활용해 브랜드 아이덴티티를 강화합니다. 빨강은 전통 김치의 생동감 있는 맛, 연두는 신선한 재료, 금색은 장인의 프리미엄 품질을 상징합니다. 컬러 시스템은 배추김치, 다각화 김치, 할랄 제품, 코셔 제품 등 김치의 종류를 쉽게 구분할 수 있도록 돕습니다. 종가 패키지 디자인은 다양한 포장 형태(파우치, PET 용기, 미니 컵 등)로 활용 가능하며, 각국의 다양한 언어를 적용할 수 있는 효율적인 레이아웃을 통해 글로벌 시장에 수출되고 있습니다. 종가는 현지에서도 맛을 유지하며 위생적으로 안전한 종가의 방식으로 김치를 생산하고 있습니다. 유럽 현지에서 생산하는 제품은 재활용 가능한 유리병과 금속 뚜껑을 사용하여 환경에 영향을 최소화하고 발효식품으로서의 품질을 유지합니다. 전통과 현대를 조화시킨 디자인과 지속 가능한 포장 솔루션을 통해 종가는 글로벌 소비자들에게 한국 김치의 가치를 효과적으로 전달하고 있습니다.
Website	jonggaglobal.com
Positive Comments
Judging Comments	JONGGA has been widely recognized for its seamless fusion of tradition and modernity in packaging design. The roof tile-inspired BI and signature color palette effectively reinforce brand identity, while versatile packaging formats ensure global consistency with local adaptability. The use of recyclable glass jars in Europe demonstrates a commitment to sustainability, enhancing both environmental responsibility and food quality. This approach successfully elevates Korean kimchi into a global culinary experience.

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