Plan your travel with AI
Communication
Regions
Singapore
Year
2026
Award
WINNER
Affiliation
Singapore Airlines Co., Ltd.
Designer
Jowin Tam, Naweera Sidik, Yasintha Perera
https://youtu.be/jCqjA3RUiE0
English
To establish ourselves as the leading digital airline globally, Singapore Airlines aims to simplify trip planning through revolutionary technology. This is to alleviate a common pain point – tedious searching and comparing of flights. Customers can now describe their dream trip in a few words, and the tool quickly sources options for them. This fosters a more personal interaction while delivering precise results.
“Love it! I can compare flights without opening different screens,” says a customer. With good user experience, we can ensure exceptional service throughout our customers' journey, from booking to welcoming them on board our flight.
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