Der Life
Communication
Regions
Chinese Taipei
Year
2026
Award
WINNER
Client
Delaisu Enterprise Co., Ltd.
Affiliation
Existence Design Co., Ltd.
Designer
HUANG ZI YU
https://youtu.be/YsFWGOOfhUk?si=ByJ-wljpZSAriXOI
English
DerLife — Redefining Plant-Based Living
DerLife is a plant-based restaurant brand from Taiwan. Its rebranding draws from “De, Lai, Su” — to gain, to come, to live naturally. The idea shapes its slogan “DerLife, a Better Way to Live,” creating a space where vegetarians and non-vegetarians share good living. The dialogue box becomes a key visual of empathy and inclusion. Four ingredients — beans, greens, mushrooms, and nuts — are transformed into IP characters linking design with daily life. Earthy, plant-inspired tones express Asian warmth and authenticity, turning DerLife into a language of kindness and modern living.
Native
得來素 DerLife 是來自台灣的蔬食餐飲連鎖品牌，品牌升級以「得、來、素」三字為核心語言：得，是獲得生活的好感；來，是邀請進入日常；素，是自然與平衡的生活選擇。企劃以「得到」與「日常」為關鍵，延伸出品牌標語「得來好生活」，打造讓吃素與不吃素的人都能自在共享的蔬適圈。設計語言以對話框象徵交流與共感，將蔬食主要食材「豆類、蔬菜、菇類、堅果」轉化為四大IP，拉近品牌與生活的親切距離。這些日常可見的食材成為設計符號，也成為品牌溝通的情感語言。整體色調取自土地與植物的溫潤，體現亞洲文化的柔韌與真實。得來素不只是餐飲品牌，而是一種被世界理解的生活語言，以設計傳遞蔬食的善意，讓好生活被看見、被感受、被記住，並在每一次相遇中，傳遞一份自在共享的溫度。
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Partner & Sponsor
More
info@asiadesignprize.com
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Founder: Doyoung Kim
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
