INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they stand for. Rather than cataloguing projects, INDEX documents the design language and attitudes shaped by local identity, industry, and cultural environments across Asia.
“WOW inc., LxU, and CraveFX represent the cutting edge of motion design in Asia, where technical mastery meets profound storytelling. In Japan, WOW inc. transcends traditional screens to create immersive visual experiences that blur the line between contemporary art and commercial motion graphics. In China, LxU utilizes dynamic motion design as a powerful tool for visual communication, helping brands connect with younger generations through highly energetic and innovative narratives. In Singapore, CraveFX combines top tier animation techniques with a deep understanding of visual effects, producing high fidelity motion graphics that captivate global audiences. Together, these studios demonstrate how motion design has evolved into a multidimensional language that shapes modern visual culture.”
Japan
Studio: WOW inc.
Profile: WOW inc. is a Tokyo based visual design studio recognized globally for its breathtaking motion graphics and immersive art installations. With a focus on creating original artwork alongside commercial projects, WOW explores the infinite possibilities of digital media. Their work spans across screen based motion design, architectural projection mapping, and interactive spatial experiences. By seamlessly blending Japanese aesthetic sensibilities with advanced digital technology, the studio consistently delivers visually stunning narratives that evoke deep emotional responses from the viewer.
China
Studio: LxU
URL: https://www.lxustudio.com
Profile: LxU is a Beijing based creative studio specializing in motion graphics, visual communication, and innovative marketing. Founded by Levi Li and Una Wei, the studio is celebrated for its highly kinetic and colorful animation style that perfectly captures the fast paced energy of the contemporary Chinese market. They work extensively with leading tech and lifestyle brands to translate complex information into engaging, easily digestible animated stories. LxU thrives on pushing the boundaries of visual expression, ensuring that every motion piece is not only technically flawless but also strategically impactful.
Singapore
Studio: CraveFX
URL: https://cravefx.com
Profile: CraveFX is a Singapore based powerhouse in animation, motion graphics, and visual effects. Known for their meticulous attention to detail and high production value, the studio tackles everything from hyper realistic 3D product visualizations to stylized 2D character animations. Their multidisciplinary team of directors, animators, and technical artists work in seamless synergy to bring ambitious creative concepts to life. Operating at the intersection of art and technology, CraveFX provides world class motion design solutions that elevate brand campaigns and entertainment media across the region.
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