INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they stand for. Rather than cataloguing projects, INDEX documents the design language and attitudes shaped by local identity, industry, and cultural environments across Asia.
“Rice, Foreign Policy Design Group, and Houth represent the sophisticated evolution of Asian branding, where local storytelling meets global design standards. Based in Vietnam, Rice has gained international acclaim for transforming rich cultural heritage into modern brand narratives, particularly through packaging and visual identity. Singapore based Foreign Policy Design Group operates as a bureau of ideas, combining critical thinking with refined aesthetics to build brands that are intellectually and visually compelling. In Taiwan, Houth approaches branding through a lens of photography and art direction, creating vibrant and lifestyle driven identities that resonate with contemporary audiences. Together, these studios demonstrate how branding in Asia is shifting from simple logo creation to the design of comprehensive cultural experiences.”
Vietnam
Studio: Rice
Profile: Rice is a Ho Chi Minh City based creative studio formed by Joshua Breidenbach and Chi An De Leo, widely recognized for placing Vietnamese design on the global map. Their philosophy centers on uncovering the extraordinary in the ordinary, turning deep local stories and craftsmanship into world class brand identities and packaging. With a reputation built on projects like Marou Chocolate, Rice excels at merging cultural authenticity with strategic design, creating brands that feel both deeply rooted and universally understood.
Singapore
Studio: Foreign Policy Design Group
URL: https://foreignpolicy.design
Profile: Foreign Policy Design Group is a Singapore based design bureau and think tank that serves as a platform for critical thinking and storytelling in branding. Founders Yah Leng Yu and Arthur Chin approach each project with a rigorous research process, often producing comprehensive brand guides that document the soul of a business. Their work transcends traditional graphic design, seamlessly integrating interior experiences, merchandise, and digital narratives to create holistic brands that are as intelligent as they are beautiful.
Taiwan
Studio: Houth
URL: https://houth.tw
Profile: Houth is a Taipei based creative studio focused on branding, photography, and art direction, founded by Han Teng Chen and Yellow Huang. They are known for their distinct visual language that combines clean typography with vibrant color palettes and conceptual photography, blurring the lines between commercial branding and art. Houth operates with a perspective that branding is an extension of lifestyle, crafting identities that are energetic, playful, and meticulously curated to capture the imagination of the modern consumer.
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Business Registration Number: 454-86-01044
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