LEGACY BEYOND ASIA - ULTIMATE INFINITY

ULTIMATE INFINITY

Communication

Regions

Taiwan

Year

2026

Award

WINNER

Client

Taiwan Tobacco & Liquor Corp.

Affiliation

Bizarre Design Vision

Designer

LIU YONG RUI

English

“ULTIMATE INFINITY” is a high-alcohol vodka seltzer co-created by TAIWAN BEER and TAIWAN LIQUOR. Rooted in “Unlimited Possibilities × Ultimate Experience,” the design reflects a bold spirit to break boundaries and explore the unknown. The packaging features a cool silver base for purity and chill, with blue (Sea Salt Lychee) and green (Plum) creating strong contrast. Linework, color blocks, and fruit elements shape a clean and refreshing visual, letting consumers feel crisp energy at first glance. Beyond its 8.8% ABV, “ULTIMATE INFINITY” stands for a fearless attitude to push limits and embrace infinite possibilities.

Native

「極 INFINITY」是一款由台灣啤酒與台酒共同打造的高酒感氣泡酒。設計理念以「無限可能 × 極致體驗」為核心，象徵新世代不受侷限、勇於突破框架、探索未知的態度。在包裝設計上，以冷調銀灰作為主色，展現純粹與冰涼感；並以代表風味的色彩，如藍色（海鹽荔枝）與綠色（青梅），形成鮮明對比。視覺元素融入線條、色塊與果實，營造出清爽、俐落且具有層次的印象，讓感官在視覺上就能感受到酒體的清涼衝擊。「極 INFINITY」不僅代表 8.8% 高濃度酒精的強烈刺激，也是一種勇於挑戰極限的精神象徵。每一口都是對極限的挑戰，每一眼都是對感官的喚醒。這不僅是一瓶酒，更是能量與態度的象徵，鼓勵勇敢擁抱無限可能。

Positive Comments