LEGACY BEYOND ASIA - The Guardian Packaging Design Series

The Guardian Packaging Design Series

Communication

Regions

Taiwan

Year

2026

Award

WINNER

Affiliation

CHANCER DESIGN Co Ltd

Designer

Chih Wen Chen, Heng Hsiu Hsu

https://youtu.be/y8aamCRL3zw

English

The Guardian Series embodies holistic health, turning science into visuals that feel warm and alive. Each product acts as a tiny guardian within the body’s factory—balancing, restoring, and channeling herbal energy where it’s needed most. This series includes: GOLDEN SHARP DRINK, REFINED ENERGY DRINK, INNER SUPPORT DRINK, and DRINK OF SPIRITUAL FOREST. Eco-friendly packaging doubles as reusable bookmarks and cards, reflecting care for people and the planet. The green-hooded “Guardian” stands for purity and companionship—bringing vitality, warmth, and lasting strength.

Native

守護者系列以全方位的概念守護你的健康，將嚴謹的科學精神化為生動、有溫度的視覺語言。包裝設計以活潑有趣的插圖呈現，將人體比喻為一座精密運作的工廠，體內的各個系統由一群由產品化身的可愛的小人物默默維護、修復、將草本精華的能量輸送到身體需要他的地方。產品因此不再只是冰冷的保健配方，而是這座身體工廠中盡責的小人物們，共同維持身體平衡與活力的泉源。這個系列包含：溉智飲，功用為補充鈣質與強化記憶力。雷英飲，功用為修護細胞，維持細胞活力。玄茱飲，功用為溫補身體雙芝菌絲體飲，功用為多方面的調體生理機能包裝內襯特別設計為以環保材質製成的書籤與小卡，為開箱增添驚喜，也展現品牌對地球友善的承諾。系列原創角色「守護者」身穿綠色帽T的小孩，象徵純粹與陪伴，代表那份始終守候的力量。它不僅是產品的象徵，讓產品多了一份人性的溫暖，希望給予使用者除了產品的食用用途外，還能作為心靈上的支持與安慰。

Website

www.chancer.com.tw

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