INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they stand for. Rather than cataloguing projects, INDEX documents the design language and attitudes shaped by local identity, industry, and cultural environments across Asia.
“Good Design Company, Foreign Policy Design Group, and Untitled Macao represent the peak of strategic branding in Asia where design is utilized as a vital business solution. In Japan, Manabu Mizuno of Good Design Company approaches branding as a fundamental management tool that bridges the gap between high quality products and market success. In Singapore, Foreign Policy Design Group operates as a creative think tank, utilizing rigorous research and cultural insights to build comprehensive brand experiences that drive commercial growth. In Macau, Au Chon Hin of Untitled Macao blends vibrant cultural narratives with contemporary graphic design to craft highly premium brand identities and packaging solutions for the retail and hospitality sectors. Together, these studios demonstrate how branding has evolved into a comprehensive strategy that drives business growth and cultural influence.”
Japan
Studio: Good Design Company
URL: http://gooddesigncompany.com
Profile: Good Design Company is a Tokyo based creative agency founded by Manabu Mizuno in 1998. Operating on the core philosophy that design is a powerful tool for business management, the studio focuses on creating ordinary greatness that resonates deeply with the public. Mizuno and his team do not merely pursue aesthetic beauty but prioritize making products sell and brands thrive through meticulous strategic planning. From global retail brands to regional revitalizations, Good Design Company delivers comprehensive branding solutions that encompass visual identity, product planning, and advertising, proving that the true value of design lies in its ability to solve fundamental business problems.
Singapore
Studio: Foreign Policy Design Group
URL: https://foreignpolicy.design
Profile: Foreign Policy Design Group is a Singapore based design and innovation consultancy founded by Yah Leng Ivy and Arthur Chin. Functioning as a creative think tank, the studio is renowned for its highly strategic and business centric approach to branding. They believe that effective design must be rooted in a deep understanding of a company's core why. By blending rigorous research, cultural insights, and striking visual execution, Foreign Policy creates comprehensive brand experiences that drive commercial growth and shape modern lifestyles across the retail, hospitality, and tech sectors.
Macau
Studio: Untitled Macao
URL: https://untitledmacao.com
Profile: Untitled Macao is a Macau based independent design practice led by Au Chon Hin. Operating as a highly agile creative powerhouse, Au approaches branding and graphic design as a strategic business solution. He is celebrated for his ability to translate the vibrant, multifaceted culture of Macau into highly contemporary and commercially successful visual identities. By blending explosive color palettes with rigorous typographic structures, his practice elevates local hospitality, retail, and cultural brands onto the global stage, proving that a singular creative vision can effectively redefine a city's visual landscape and drive massive commercial impact.
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