Communication

episode YONGSAN 241 BRANDING and WELCOME KIT

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	Co., Ltd.
Affiliation	SK D&D Co., Ltd.
Designer	SK D&D Value innovation Part
English	The residential philosophy of the EPISODE focuses on the 'life' you want to live rather than the 'house' you want to live in. Reflecting the dynamic charm of Yongsan, the welcome kit was designed to make the new start of EPISODE residents more meaningful. To this end, we derived the keyword ‘OVERLAP OF VALUES' and incorporated the concept of different values overlapping to create a special experience for residents into the package. The visual technique of overlapping translucent shapes to create patterns and shapes reflected EPISODE's philosophy of putting various life values into one package.
Native	에피소드의 주거 철학은 살고 싶은 '집'보다 살고 싶은 '삶'에 초점을 둡니다. 용산이라는 도시의 역동적인 매력을 반영한 웰컴 키트는 에피소드 입주민이 새로운 삶의 시작을 더욱 의미 있게 느끼게 하기 위해 기획되었습니다. 이를 위해 ‘OVERLAP OF VALUES(가치의 중첩)’라는 키워드를 도출하고, 서로 다른 가치가 중첩되어 입주민에게 특별한 경험을 제공한다는 컨셉을 패키지에 녹여냈습니다. 반투명 도형들이 겹쳐져 패턴과 형태를 완성하는 방식의 시각적 기법은 다양한 삶의 가치를 하나의 패키지로 담아내는 에피소드의 철학을 반영했습니다.
Website	www.epsd.co.kr
Positive Comments
Judging Comments	This project was highly praised for its innovative approach to residential branding, emphasizing lifestyle over physical space. The "OVERLAP OF VALUES" concept was seamlessly integrated into the welcome kit, using overlapping translucent shapes to symbolize the convergence of diverse life experiences. The design effectively captured Yongsan’s dynamic energy, making each resident’s new beginning feel special and meaningful. This thoughtful execution reflects EPISODE's core philosophy, offering not just a package but an immersive introduction to a vibrant community.

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