Communication

Jummyo Brand Identity design

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	JDNS Design
Designer	Ja Myoung Jang
English	As a SMP Studio pointill brand identity design project, it contains a philosophy to provide comfortable and beautiful scalp tattoo services to men and women of all ages by breaking away from the existing male-oriented scalp tattoo atmosphere. The visual identity of the pointill is a "dot", which expresses the surface of the scalp different for each individual in the form of a fluid dot, and it means that through the half-tone printing technique, it creates beauty with all its heart like a pointillization. We make a good point.
Native	SMP Studio 점묘 브랜드 아이덴티티 디자인 프로젝트로서 기존의 남성향 위주의 두피문신 분위기를 탈피하여, 남녀노소 누구에게 편안하고 아름다운 두피문신 서비스를 제공하고자 하는 철학을 담고있습니다. 점묘의 비쥬얼 아이덴티티는 '점'으로서 개개인마다 다른 두피의 표면을 유동적인 점의 형태로 표현하였고, 하프톤 방식의 인쇄 기법을 통해 점묘화처럼 정성을 다해 아름다움을 만든다는 의미를 담았습니다. ‘점묘’는 점을 찍어 그림을 그리는 점묘화에 영감을 받은 이름입니다. 정성껏 찍은 점들 하나하나가 모여 좋은 작품이 된다는 의미가 담겨있습니다. 우리는 탈모로 인해 마음 고생했을 분들에게 조금이나마 위안이 되길 바라는 마음을 담은 예술 공간입니다. 우리는 좋은 점을 만듭니다. We make a good point.
Website	www.jdns.co
Positive Comments
Judging Comments	The SMP Studio pointill brand identity has received praise for its innovative approach to offering comfortable and inclusive scalp tattoo services. By breaking away from the traditionally male-dominated aesthetic, the visual identity cleverly uses the "dot" as a metaphor for individual uniqueness. The fluid dot design reflects the diversity of each scalp, and the use of half-tone printing emphasizes the brand's commitment to creating beauty with precision and care. This thoughtful design strategy has been recognized for its artistic and inclusive qualities, effectively resonating with a broader audience.

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