Communication

MY CHOICE Visual Branding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Daeun An
English	Through the naming analysis of 'My Choice', it was derived that “We create various values of our society through the unique choice of existence, Me.” The voter 'I' was defined as the only one existence like <light>. In addition, the 'choice' of voting, which is a special medium that connects me and us, is visually expressed by defining it with <Prism>. For <Light>, meaning one vote given to me is expanded to <Spectrum> that implying various values through the choice, <Prism>. The light diffused through the prism was shaped into oblique lines and oblique lines in the form of spectra, and visualized using vanishing point techniques.
Native	'나의 선택' 네이밍 분석을 통해 "나라는 존재의 고유한 선택으로 우리 사회의 다양한 가치를 만들어간다"를 도출하였다. 유권자인 '나'는 유일한 하나의 <빛>과 같은 존재로 정의하였다. 또한 나와 우리를 연결하는 특별한 매개체인 투표라는 ‘선택’은 <프리즘>으로 정의하여 시각적으로 표현하였다. 나에게 주어진 한 표를 의미하는 <빛>이 선택을 의미하는 <프리즘>을 통하여 다양한 가치를 의미하는 <스펙트럼>으로 확장되어 우리 사회의 다양한 가치를 만들어간다는 의미를 시각적으로 정립하였다. 프리즘을 통해 확산되는 빛은 스펙트럼의 형태인 사선과 사선 면으로 형상화하고 소실점 기법을 활용하여 공간감을 표현. 밀도 있는 풍성한 시각 구성을 지향하였다. ‘나의 선택’만의 스펙트럼 형상은 다양한 제작 환경에 적용 가능하도록 유연함을 갖추는 동시에 강력한 일관성을 전달한다. 또한 수많은 정보를 노출해야만 하는 선거 방송의 특성을 고려. 시각적 우선순위 기능을 통해 시청자들에게 쉽고 정확하게 원하는 정보를 인지할 수 있도록 설계하였다. ‘나의 선택’의 비주얼브랜딩을 통해 우리는 명확한 기준과 가치를 설정하여 대한민국 선거 방송에 새로운 표준과 시스템을 제시하였다.
Positive Comments

1. in Communication
   

   Sauce Expert

2. in Communication
   

   Project Echo

3. in Space
   

   Space 5 point 7

4. in Space
   

   bibu pet store

5. in Communication
   

   Zaishengdao Rice Packaging Design

6. in Industrial
   

   Plani

7. in Communication
   

   Butak Care app services for care workers

8. in Industrial
   

   Seal Built with Native Soil

9. in Communication
   

   Prejudice

10. in Industrial
    

    Carry On

11. in Communication
    

    Origami Amenities

12. in Communication
    

    History and Legend of Gangneung

13. in Industrial
    

    Hypergrowth Onboarding Kit

14. in Communication
    

    Concept ARC Dual Flush Valve

15. in Space
    

    Mist Garden

16. in Space
    

    H Wave Wall

17. in Industrial
    

    cocoda chair

18. in Space
    

    Quanzhou Experimental Middle School

19. in Communication
    

    Midea Industrial City smart operation of IOC

20. in Space
    

    IOC of Jingzhou factory

21. in Space
    

    Boundless Boundaries

22. in Communication
    

    MY CHOICE Visual Branding

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    TL BRAND DAY in NC PARK

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    NCSOFT Leaders Kit

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    Welcome FG Seasons Greetings Pack

27. in Space
    

    Ribbon House

28. in Space
    

    Mancave

29. in Industrial
    

    Ecological friendly multifunctional felt bag

30. in Communication
    

    Matsu HandPulled Noodle Brand Design

31. in Communication
    

    TOLOKAH Brand Design

32. in Communication
    

    Tuntex Branding

33. in Space
    

    Chengdu MINI Showroom Complex

34. in Space
    

    Bamboo House

35. in Space
    

    Birch Forest

36. in Space
    

    Stream Office

37. in Communication
    

    Smart Home Network Wall Pad HDHN4000

38. in Communication
    

    Sunforest

39. in Communication
    

    XIJIAJIA An AI Digital Human

40. in Communication
    

    Breeze White

41. in Communication
    

    AIOT Smart Park Integrated System

42. in Communication
    

    4paradigm Sage HyperCycle CESS

43. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

44. in Space
    

    My Boundary

45. in Communication
    

    60 year memories of WAN CHUAN HSING

46. in Communication
    

    Smart Home Solution System HDHN 4000SET

47. in Space
    

    Daotianyi Moutain Hotel

48. in Space
    

    House in Niigata

49. in Communication
    

    DNAKE Sapphire Series

50. in Space
    

    DNAKE Smart Central Control Screen Knob

51. in Space
    

    Maguro

52. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

53. in Space
    

    BTS

54. in Communication
    

    EYEV

55. in Communication
    

    Ridiculous Car Crashing New Media Art

56. in Communication
    

    THE WEE THINGS

57. in Communication
    

    Hand in hand family fruit

58. in Communication
    

    HWARANG

59. in Industrial
    

    COS Conveyer

60. in Industrial
    

    A fast applied airbag fixing bandage

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