Communication

Innogrid Cloud Character Inno Crew

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Innogrid Corp.
Designer	Yoon Sang Joon, Kim Min Cheol, Kim Tae Yoon, Kim Su Pyoung, Song Ji Eun
English	We designed a family of characters called "Inno Crew" to represent Innogrid, a leading cloud company. To express the characteristics of cloud services, we applied cloud motifs to the appearance of each character. A unified character personality was given to the character with a cloud-shaped curly hair style, a color reminiscent of clouds, and a soft exterior texture. And according to the company's cloud service and work style, each character was given a personality and expressed as a developer, planner, and AI robot character. These "Inno Crew" characters are used in various ways in corporate promotion and marketing.
Native	클라우드 대표 기업인 이노그리드를 대표할 수 있는 "이노크루"라는 캐릭터 패밀리를 개발하였습니다. 클라우드 서비스의 특징을 잘 표현 할 수 있도록 각 캐릭터의 외형에 구름의 모티브를 적용하였습니다. 구름 모양으로 말린 머리 스타일과 구름을 연상하는 컬러와 말랑말랑한 외형의 질감으로 통일된 캐릭터 특성을 부여하였습니다. 또한 기업의 클라우드 서비스와 업무 스타일을 기반으로 각 캐릭터의 성격을 부여하여 개발자, 기획자, AI로봇등의 캐릭터로 표현하였으며 다양하게 변형 및 활용이 가능하도록 심플한 외형과 단순한 생김새로 개발하였습니다. 이러한 이노크루 캐릭터는 기업 홍보 및 마케팅 분야에서 다양하게 활용됩니다.
Website	blog.naver.com/innogrid
Positive Comments
Judging Comments	The Inno Crew character series received high praise for its creative and engaging representation of Innogrid’s cloud services. By integrating cloud-inspired motifs into character design, it effectively humanizes technology, making cloud solutions more approachable. Each character’s distinct role—developer, planner, and AI robot—ensures versatility in branding and marketing, strengthening Innogrid’s identity and customer connection.

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