Space

Red Moon

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	LEEGONG
Designer	gumhee yoon
English	Welcome to HOTCHO, located in the heart of Seoul Forest, the trendsetting hub of Seoul. This renowned hot spot, famous for its delectable okonomiyaki. The thematic design of this establishment is inspired by Japanese animation and geishas adorned in kimonos. We've recreated a moment of a clear blue night with a red moon hanging above our space. To complement our CEO's exquisite taste, we've infused the space with Japanese animation OST. From the entrance, we've strived to pique curiosity and guide your journey into a completely new setting, where the laughter and conversation of vibrant young patrons create a lively and enriching atmosphere.
Native	서울, 트렌드의 중심인 서울숲에 있는 오코노미야키 전문점, HOTCHO입니다. 우리는 여기서 경쟁력 있는 공간을 소개하기 위해 새로운 시도를 했습니다. 일본 애니메이션과 기모노를 입은 게이샤를 테마로 새로움을 추구하는 HOTCHO매장에 함께합니다. 웨이팅이 유독 많은 이곳은 외부부터 기대감을 상승시키고, 한 팀, 한 팀 클럽에 들어서듯 입장합니다. 푸른 조명이 번지는 스테인리스스틸의 통로를 지나 문을 열면 완전히 다른 공간에 들어섭니다. 푸른 밤, 붉은 달이 처마에 걸린 한 장면을 생각하며 이곳을 그렸습니다. 오코노미야끼의 김이 모락모락 올라오는 철판 위 붉게 걸린 붉은 달과 매장에 볼륨감을 더한 철재 구조물, 기와를 테마로 만든 오브제가 오른쪽을 지탱합니다. 포인트를 뺀 나머지는 모두 붉은 달이 스미는 컬러의 소재를 선택하고 뭐하나 튀지 않게 분위기를 유지하도록 했습니다. 테이블에 앉아 나만의 시간을 즐기는 손님을 생각하며, 어떤 것 하나 재미있는 요소를 놓치지 않고 싶었던 여기, 붉은 달의 핫 플레이스, HOTCHO를 주목해주세요.
Website	www.20co.kr
Positive Comments
Judging Comments	HOTCHO in Seoul Forest has earned acclaim for its innovative design, merging Japanese animation and geisha themes with a lively dining atmosphere. Its unique ambiance, highlighted by a red moon motif and animation OSTs, complements its okonomiyaki offerings, creating a captivating experience for a trendsetting clientele.

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