THINKaMuna Pilipinas

Communication
Regions
Philippines
Year
2026
Award
WINNER
Client
Mediaquest Holdings Inc.
Affiliation
Media5 Marketing Corp.
Designer
John Vincent Redrico, John Felix Basilio, Ryan Roxas, Keith Bryan Mercado, Ted Poblacion
https://youtu.be/8sDYdfLr4Kk?si=dAE16WtiY6t7fVih
English
The THINKaMuna Pilipinas visual ecosystem is rooted in a tapestry-like design inspired by Philippine patterns, symbolizing unity in fostering a discerning nation. This tapestry, equally similar to a computer's defragmentation process, visually represents the sorting and verification of information. The logo, featuring Philippine flag colors and a rising sun, reflects national pride and a country’s commitment to truth. Together, these elements capture the campaign’s mission: to inspire critical thinking, responsible sharing, and informed decision-making across the Philippines—laying the groundwork for a resilient, misinformation-free society.
Native
Gamit ang elementong banig, sinisimbolo ng kabuuang disenyo ng THINKaMuna ang pinagsamang pagsisikap ng mga Pilipino na magsulong ng isang mas mapanuring bansa. Ang logo nito na nagtataglay ng mga kulay ng watawat ng Pilipinas ay kumakatawan naman sa ating pambansang paninindigan para sa katotohanan. Ang biswal na ito ay tila rin isang ‘defragmentation’ sa computer na parang naglilinis at nag-aayos ng impormasyon. Sa ganitong paraan, nais ng THINKaMuna na mahikayat ang bawat Pilipino na huminto, mag-isip, at mag-verify upang makabuo ng isang lipunan na lalaban sa maling impormasyon.
Positive Comments