LEGACY BEYOND ASIA

Pilolo

Communication

Regions

Chinese Taipei

Year

2026

Award

WINNER

Client

MINTRO Co., Ltd.

Affiliation

Existence Design Co., Ltd.

Designer

HUANG ZI YU

English

Pilolo combines the earth's natural gentleness with body, mind, soul, and artistic aesthetics to create its brand ambiance. The brand design integrates its ethos across all visual applications, including copywriting, brand manuals, and exhibition spaces, fostering a lifestyle called "Pilolofy." This lifestyle embodies a deep connection to nature and sustainability, guiding product design and quality. Pilolo’s commitment to both aesthetics and sustainability is reflected in its brand identity, from packaging to strategic management, creating a unique visual ambiance that defines its identity and mission.

Native

以大地自然的輕柔結合身心靈和藝術美學，打造出Pilolo品牌的獨特氛圍與世界觀。Pilolo秉持對環境的敬意與感激，從品牌建立之初，無論是視覺設計還是產品本身，都傳遞著一種與大自然和諧共生的態度，將品牌的使命與願景延伸至產品策略中。我們將品牌經營精神融入設計，為Pilolo量身定制品牌定位與視覺應用，涵蓋文案、品牌手冊、展場等媒介，創造出一個名為「Pilolofy」的生活儀式感，體現品牌核心精神：「從睡眠中，回歸大自然的懷抱」，並透過視覺設計緊扣自然感，塑造Pilolo的品牌形象。「所有問題，都能在睡眠中找到答案。Pilolo, keep you a cool head.」這句話不僅是品牌識別的一部分，也與我們在產品包裝中的藝術設計息息相關。包裝插畫圍繞「睡眠」為主題，融合品牌色系，帶給消費者自然的好眠體驗。不同設計手法與形式詮釋品牌精神，打造出獨具特色的Pilolo視覺氛圍。產品命名也以大地、自然和空氣為靈感，從自然元素出發，為每款產品命名，與Pilolo的品牌情境相呼應。無論是如同森林中清新空氣般的呼吸感，或是彷彿冰雪中感受的清爽枕頭，亦或是躺在雲端的輕柔感覺，還是涼爽釋壓的舒適體驗，每一款命名都圍繞自然環境中舒適的氛圍。

Website

www.pilolo.com

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