Communication

LIFE Lab.

Extra Form
Country Chinese Taipei
Year 2021
Award WINNER
Affiliation Shin Kong Life Insurance Co., Ltd.
Designer Debby
English Meaning behind the name of LIFE Lab: LIFE Life is a long run, so there’re risks you can’t ignore. Insurance is to prepare your life against for the unpredictable future. Prepare yourself to achieve life success. Lab Open for everyone to explore. Empower customers (to understand and to be able to design life). Experiment innovation initiative. Key Principles Turn the sales-driven service model into customer-centered, helping customers learn to manage risks and design better life plans. Creating a story-based brand image, it inspires the younger generation by story telling, and thus innovate the traditional life insurance industry.
Native 人生設計所的品牌不單只是視覺的表現,更是一個故事IP(Intellectual Property) 幫助新光人壽喚起大眾對人生規劃和保險的重視。以光博士幫助每個人遠離人生風險做比喻幫助大眾建立正確的人生規劃和保險觀念。 通過整合保險服務、咖啡品牌還有活動空間,人生設計所的線下服務店更重視如何融入客戶的生活中,內部配備有互動遊戲用簡單易懂的方式啟發客戶保險的價值,還有自助服務讓客戶可以自行完成簡易的保險操作,大大的改善了客戶的信任並且提高了他們在未來回來諮詢的意願。 人生設計所的數位體驗重視效率,客戶可以簡單快速的完成像是預約服務、修改個人訊息等任務。此外還結合官方社群和網站讓客戶可以隨時知道人生設計所的最新消息。最後,人生設計+APP則是通過新光人壽和外部公共數據提供客戶清晰的保險建議和視覺化的分析結果。 人生的風險和死亡對台灣民眾來說是敏感議題,因此大眾總是以被動的態度去理解保險,特別是年輕世代有著對數位服務還有網路數據的依賴,更是對保險公司的服務有著非常負面的刻板印象。 根據新光人壽的數據,50%的客戶超過50歲,企業的永續發展還需要仰賴年輕的客群,而傳統年長的銷售和他們的人際網路並沒有辦法接觸到年輕世代,因此人生設計所目標要透過新的客戶服務和體驗翻轉傳統保險銷售的方式。 對下一代保險的願景: 1.與年輕世代建立連結與長期關係。 2.重塑保險體驗。 3.品牌更新。 4.喚起大眾對保險的意識。 5.減少社會福利制度對個人風險的負擔。
Positive Comments
Board Pagination ‹ Prev 1 ... 22 23 24 25 26 27 ... 39 Next ›
/ 39
  1. Gem Box of Memories

  2. Best Moment Ever

  3. Implications of Aesthetics

  4. ZHUWEI SPACE

  5. Dayjust Scenic Hill

  6. Rouge In Wood

  7. Wang Residence

  8. The Liner

  9. SHUNHUI TECH

  10. Mask Campaign project

  11. CHINA JIN MAO SHOWROOM

  12. LVYOU ROAD JINMAO PALACE

  13. Land of coherency

  14. The Evergrowing Bank

  15. A Serene Hideaway

  16. Between Light · Corridor

  17. In praise of shadows

  18. CIGAR AGE

  19. Reverse time

  20. Single senior residents

  21. Realm of Tranquility

  22. Simple Corner of Nature

  23. Immerse in Sunlight

  24. New Asian Styling

  25. RELAX STAND

  26. Extension

  27. French Sentiment Taipei

  28. UFO Collection

  29. Cloud Bookshelf

  30. Sales offices

  31. Pure WH

  32. Doggy Talky

  33. engraft

  34. A WHALE'S JOURNEY : BANGUDAE ROCK PAINTINGS

  35. Neo Modern L Bend Mixer

  36. FEI YANG

  37. Aroma Cocktail Lounges

  38. SpaceMaster

  39. Balance

  40. Poster [The Exhibition of Isu Is Size]

  41. Gwanghwamun Haemul

  42. Olive Young promotion packages for VIP

  43. Haizhou WuYue Plaza

  44. Symbiosis

  45. Colors of Strength & Tenderness

  46. Memory of Purple

  47. Caffe Diem @ Pekan Cina

  48. the track stretcher bed

  49. LIFE Lab.

  50. Boundary

  51. Cohesion

  52. Ai photography robot

Board Pagination ‹ Prev 1 ... 22 23 24 25 26 27 ... 39 Next ›
/ 39

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5