Communication

Manna corporate identity design

Extra Form

Country	Korea
Year	2023
Award	GRAND PRIZE
Client	manna Corp.
Affiliation	BOUD Co., Ltd.
Designer	Jiyeon Ma, Sunwook Hwang, Jiwoong Lee, Arim Kim, Chaeyoung Yoon
English	We designed the integrated BI system of the mobility platform company manna. The brand's persona is the 'fair player' who creates co-prosperity through free and fair competition in the small business market. We have developed manna's symbol by adding the corporate philosophy to the letter "M". The two slanted rectangles mean "harmony" and "coexistence." The circle in the middle represents the new value created by the synergy between users. Focusing on one identity that contains the philosophy of manna, we have effectively integrated the brand's five services into an iconic symbol.
Native	모빌리티 플랫폼 기업, 'manna'의 통합 브랜드 아이덴티티 시스템을 디자인하였다.  'manna'의 브랜드 페르소나는 골목 상권의 자유롭고 공정한 경쟁을 통해 상생을 만들어가는 '페어 플레이어'이다. 이를 효과적으로 표현하기 위해 '스포츠맨십'을 컨셉으로, Energy와 스포티한 무드를 브랜드의 design language로 표현했다. 'manna'의 철자 ‘M’에 기업 철학을 담아 심볼을 완성하였다. 등을 맞댄 두 개의 직사각형은 만나가 강조하는 ‘화합’과 ‘상생’을 의미한다. 두 사각형 사이의 원(circle)은 만나 이용자들 간의 시너지가 만드는 새로운 가치를 의미한다. 시그니처 컬러인 만나 오렌지는 활력과 희망을, 만나 블루는 지속가능성을, 만나 그린은 성장과 번영을 뜻한다. 'manna'의 철학을 담은 하나의 아이덴티티를 중심으로 다섯 개의 서비스가 효과적으로 통합되었다. 건강한 시장을 유지하고 발전시키려는 사람들이 더 많이 모이고, 그 힘이 하나로 규합된다는 것은 그 시장의 지속가능성이 보장되는 것이라 생각한다. 새로운 브랜드 아이덴티티로 'manna'는 선하고 강한 추진력을 얻었다.
Website	www.manna-corp.com
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