Communication

SAIO

Extra Form

Country	Poland
Year	2023
Award	GRAND PRIZE
Client	ING Bank LLC
Affiliation	TOFU Studio LLC
Designer	TOFU Studio
English	SAIO is deployed in many banking processes, guaranteeing consistency and data security. The main activity of SAIO is to support the designing of robotics solutions and provide flexible management for their users. In the naming process, we wanted to create a short, characteristic word, containing „A” and „I” letters to get strong connection with AI (Artificial Intelligence) concept. In logo design we wanted to combine the simplicity of logotype and complexity of the animated ambient form. It’s continuous, repetitive movement refers to the activity of SAIO software – always on the move to bring business scores to the top level.
Native	SAIO is deployed in many banking processes, guaranteeing consistency and data security. The main activity of SAIO is to support the designing of robotics solutions and provide flexible management for their users. In the naming process, we wanted to create a short, characteristic word, containing „A” and „I” letters to get strong connection with AI (Artificial Intelligence) concept. In logo design we wanted to combine the simplicity of logotype and complexity of the animated ambient form. It’s continuous, repetitive movement refers to the activity of SAIO software – always on the move to bring business scores to the top level.
Website	www.tofu.pl
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